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Functional Drinks in Thailand
Euromonitor International, April 2010, Pages: 39
The functional drinks category in Thailand consists of energy drinks and sports drinks. Energy drinks dominates functional drinks, but showed sluggish growth of 1% or less in volume and current value terms during 2008 and 2009. The key reason for this is that energy drinks target low income consumers or blue-collar groups, which suffered financial constraints during the economic downturn more than other groups of consumers. Many continued to reduce the consumption frequency of energy drinks to...
The Functional Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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