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Hair Care in Austria

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    Report

  • 26 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 586272
Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable in 2022, with flat retail volume growth overall. Retail current value sales registered strong growth in 2022, but this stemmed largely from average unit price increases.

The analyst's Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HAIR CARE IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Inflationary pressure boosts retail value over volume sales in 2022
  • Reopening of hair salons boosts salon professional hair care but damages the demand for colourants
  • Large brand portfolio and investment keep Henkel Central & Eastern Europe at the top
PROSPECTS AND OPPORTUNITIES
  • New innovative products to boost conditioners and treatments
  • Shampoos to continue to lead sales
  • International brands to remain the preference for hair-conscious consumers
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2017-2022
  • Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources