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Viewing report
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Pet Food and Pet Care Products - World
Euromonitor International, Dec 2007, Pages: 111
During recent years the global pet food market has seen a shift towards premium products, driven by rising disposable incomes, strong consumer confidence, anthropomorphism and social factors such as increased life expectancy and the growth of single-occupancy household. The premium segment has become increasingly mainstream in developed economies as well as more competitive and, as a result, the most lucrative opportunities in developed pet food markets now lie in the super-premium segment, particularly for products that contain human-grade ingredients or offer even more overtly targeted health benefits. Anthropomorphism is also playing a major role in the pet food market, as pets are increasingly viewed as proper family members and consumers are eager to imitate the lavish lifestyles of celebrity pet owners. The emergence of vegetarian and organic pet food, pet food cook books and special pet diets will only serve to reinforce to this trend.
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