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RTD Coffee in Thailand
Euromonitor International, April 2012, Pages: 35
RTD coffee has shown an improving performance since 2010 in both volume and value terms, driven by increasing numbers of functional RTD coffee with a health and wellness positioning. Weight management is the most popular claim that is able to attract strong attention among Thai consumers, such as Birdy Pure Black from Ajinomoto Calpis (Thailand) Co Ltd, which has unique selling points of an intense coffee flavour and smell but fewer calories, Red Bull Coffee Zero from Red Bull Group, which is...
The RTD Coffee in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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