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Tea in Vietnam
Euromonitor International, April 2010, Pages: 25
Vietnam has a long history of tea drinking and tea remains highly popular throughout the country today. People in Vietnam drink tea during both casual and formal occasions, at home, after meals, at weddings, and even during funerals. It is commonly believed that drinking tea everyday helps to protect health. Of all the different kinds of tea available, dried loose tea is the most traditional and thus accounts for the highest sales overall. However, since bagged and instant tea were introduced,...
The Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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