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Tobacco in the US
Euromonitor International, July 2009, Pages: 62
High taxes, public restrictions on smoking, health concerns and the economic downturn contributed to declining volume sales in the US. Many US citizens struggled with dwindling discretionary income in part due to the bursting of the housing bubble, the credit crunch and/or the rising levels of unemployment. However, the volume sales decline was not as pronounced as in 2007 as some overly stressed consumers were finding it more difficult to give up smoking as it provides stress relief.
One area of growth in the tobacco industry in 2008 was found in smokeless tobacco, as moist snuff in particular continued its trend of yearly volume and value sales gains. Given the increasing number of public smoking bans, smokeless tobacco is benefitting from smokers unable to smoke in public places but still desire a tobacco product. Altria Group Inc, the parent company of Philip Morris USA, announced in late-2008 that it would acquire UST Inc and its leading smokeless brands, Copenhagen and Skoal for US$10.4 billion. Also, RJ Reynolds announced that at the beginning of 2009, its Camel Snus will be made available nationwide after being in a test market since 2006.
The Tobacco in the US report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.
Product coverage includes: cigarettes, cigars and smoking tobacco
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the tobacco industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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