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Viewing report
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Foreign Franchise Development in China
Emerging Markets Direct, Dec 2007, Pages: 21
Franchising is defined in the Measures as a contractual relationship whereby a franchisor grants a franchisee the right to use its business resources such as its trademark, trade name, business model etc. and the franchisee operates under a uniform operational system and pays a franchising fee to the franchisor in accordance with the stipulations of the contract. Franchisees supply the capital and staff. The Chinese term for franchise is known as texujingying.
“China: Foreign Franchise Development in China” covers the industry overview, chinas franchise industry, rules and regulations, global franchise and common challenges. It also covers the market trends and outlook, market demand, advantages and disadvantages of franchising, china franchise development, best prospects of franchising sectors and obstacles of franchise development, plus the comparative matrix of the industry leading players: KFC, McDonalds Corporation, Starbucks Corporation, and Century 21 Real Estate LLC
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