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Malaysia: Media Product Image

Malaysia: Media

  • Published: December 2007
  • Region: Malaysia
  • 37 pages
  • Emerging Markets Direct

The media industry can be categorized into three segments: print, broadcast and new media. The print media segment includes journals, magazines, newspapers and periodicals published in the region. The broadcast segment includes free-to-air television, pay-TV and radio. New media refers to new, unconventional media that can transfer content such as news, weather reports, music and movie clips through the Internet and cell phones.

“Malaysia: Media” covers the profile of the print, broadcast and new media. It also covers the market trends, adex expenditure, adex in asia pacific, adex outlook, plus the comparative matrix and SWOT for the industry leading players: Media Prima Berhad, Astro All Asia Networks plc, Star Publications (Malaysia) Berhad, Sin Chew Media Corporation Berhad and The New Straits Times Press (Malaysia) Berhad.

1. Industry Profile 1
1.1 Media Industry Overview
1.2 Print Media
1.2.1 Newspaper Circulation and Readership
1.2.2 Advertising Rates and Cost Efficiencies
1.2.3 Cover Prices
1.2.4 Newsprint Prices
1.2.5 Risk Factors Faced by Print Media
1.3 Broadcast Media
1.3.1 Free-To-Air (FTA) TV Broadcasts
1.3.2 Pay-TV Broadcasts
1.3.3 Radio Media Sector
1.3.4 Broadcasting Trend
1.4 New Media
1.5 Policy and Regulatory Environment
1.6 Current Issues and Future Developments

2. Market Trends and Outlook
2.1 Advertising Expenditure (Adex)
2.1.1 Adex by Medium
2.1.2 Adex in Asia Pacific
2.1.3 Top Advertising Sectors
2.1.4 Print Adex
2.1.5 Broadcast Adex
2.2 Adex Outlook
2.2.1 Online Adex Outlook

3. Leading Players and Comparative Matrix
3.1 Company Profile and Operating Statistics
3.1.1 Media Prima Berhad
3.1.2 Astro All Asia Networks plc
3.1.3 Star Publications (Malaysia) Berhad
3.1.4 Sin Chew Media Corporation Berhad
3.1.5 The New Straits Times Press (Malaysia) Berhad
3.2 Comparative Matrix
3.2.1 Overview of Malaysian Key Media Groups
3.2.2 Financial Highlights
3.2.3 SWOT Analysis



- Media Prima Berhad
- Astro All Asia Networks plc
- Star Publications (Malaysia) Berhad
- Sin Chew Media Corporation Berhad
- The New Straits Times Press (Malaysia) Berhad

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