Beer, Cider and FABs in Austria to 2011
Datamonitor, January 2008, Pages: 113
This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Austria. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope of this title
- Contains information on 3 categories: Beer, Cider and FABs.
- Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
- Includes company and brand share data by categories.
Highlights of this title
The market for Beer, Cider and FABs in Austria increased between 2001-2006, growing at an average annual rate of 0.1%.
The leading company in the market in 2006 was Heineken N.V.. The second-largest player was Ottakringer Brauerei Harmer-AG with Stieglbrauerei in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Beer, Cider and FABs markets.
- Understand consumers consumption and expenditure patterns.
- Understand the future direction of the market with reliable historical data and full five year forecasting.
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider & FABs 2
Summary category level - Fabs 3
Summary category level - Cider 4
Summary category level - Beer 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Heineken N.V. 36
Bacardi Limited 38
Chapter 5 CATEGORY ANALYSIS - FABS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 43
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011 46
Company and Brand Share Analysis 48
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CIDER 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 57
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 60
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 CATEGORY ANALYSIS - BEER 67
Value Analysis, 2001-2006 67
Value Analysis, 2006-2011 68
Value Analysis, US$ 2001-2006 70
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 76
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 COUNTRY COMPARISON 84
Value 84
Volume 89
Market Share 94
Chapter 9 NEW PRODUCT DEVELOPMENT 95
Product launches over time 95
Recent product launches 98
Chapter 10 AUSTRIA SOCIOECONOMIC PROFILE 99
Country Overview 99
Key Facts 100
Political Overview 101
Austria Economic Overview 102
Chapter 11 AUSTRIA MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary research 109
Market modelling 110
Primary research 111
Data finalisation 111
Ongoing research 112
Chapter 13 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
LIST OF FIGURES
Figure 1: Austria Beer, Cider & Fabs value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Austria Beer, Cider & Fabs category growth comparison, by value, 2001-2011 24
Figure 3: Austria Beer, Cider & Fabs volume & volume forecast, 2001-2011 (Liters m) 27
Figure 4: Austria Beer, Cider & Fabs category growth comparison, by volume, 2001-2011 27
Figure 5: Austria Beer, Cider & Fabs company share, by volume, 2005-2006 (%) 29
Figure 6: Austria Beer, Cider & Fabs distribution channels, by volume, 2005-2006(Liters m) 32
Figure 7: Austria Fabs value & value forecast, 2001-2011 (EUR m, nominal prices) 42
Figure 8: Austria Fabs category growth comparison, by value, 2001-2011 44
Figure 9: Austria Fabs volume & volume forecast, 2001-2011 (Liters m) 47
Figure 10: Austria Fabs category growth comparison, by volume, 2001-2011 47
Figure 11: Austria Fabs distribution channels, by volume, 2005-2006(Liters m) 51
Figure 12: Austria Cider value & value forecast, 2001-2011 (EUR m, nominal prices) 56
Figure 13: Austria Cider volume & volume forecast, 2001-2011 (Liters m) 59
Figure 14: Austria Cider distribution channels, by volume, 2005-2006(Liters m) 63
Figure 15: Austria Beer value & value forecast, 2001-2011 (EUR m, nominal prices) 69
Figure 16: Austria Beer category growth comparison, by value, 2001-2011 72
Figure 17: Austria Beer volume & volume forecast, 2001-2011 (Liters m) 75
Figure 18: Austria Beer category growth comparison, by volume, 2001-2011 75
Figure 19: Austria Beer company share, by volume, 2005-2006 (%) 77
Figure 20: Austria Beer distribution channels, by volume, 2005-2006(Liters m) 80
Figure 21: Global Beer, Cider and FABs market split (value terms, 2006) - Top 5 countries 85
Figure 22: Global Beer, Cider and FABs market value, 2001 - 2006 (Top 5 countries) 88
Figure 23: Global Beer, Cider and FABs market split (volume terms, 2006) - Top 5 countries 90
Figure 24: Global Beer, Cider and FABs market volume, 2001 - 2006 (Top 5 countries) 93
Figure 25: Map of Austria 100
Figure 26: Annual data review process 109
LIST OF TABLES
Table 1: Beer, Cider & FABs category definitions 8
Table 2: Beer, Cider & FABs distribution channels 9
Table 3: Austria Beer, cider & FABs value, 2001-2006 (EUR m, nominal prices) 20
Table 4: Austria Beer, cider & FABs value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 5: Austria Beer, cider & FABs value, 2001-2006 (US$ m nominal prices) 23
Table 6: Austria Beer, cider & FABs value forecast, 2006-2011 (US$ m nominal prices) 23
Table 7: Austria Beer, cider & FABs volume, 2001-2006 (Liters m) 25
Table 8: Austria Beer, cider & FABs volume forecast, 2006-2011 (Liters m) 26
Table 9: Austria Beer, cider & FABs brand share, by volume, 2005-2006 (%) 28
Table 10: Austria Beer, cider & FABs volume, by brand 2005-2006 (Liters m) 28
Table 11: Austria Beer, cider & FABs company share by volume, 2005-2006 (%) 30
Table 12: Austria Beer, cider & FABs volume, by company, 2005-2006 (Liters m) 30
Table 13: Austria Beer, cider & FABs distribution channels, by volume, 2005-2006 (%) 31
Table 14: Austria Beer, cider & FABs volume, by distribution channel, 2005-2006 (Liters m) 31
Table 15: Austria Beer, cider & FABs expenditure per capita, 2001-2006 (EUR, nominal prices) 33
Table 16: Austria Beer, cider & FABs forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 33
Table 17: Austria Beer, cider & FABs expenditure per capita, 2001-2006 (US$ nominal prices) 34
Table 18: Austria Beer, cider & FABs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 34
Table 19: Austria Beer, cider & FABs consumption per capita, 2001-2006 (Liters) 35
Table 20: Austria Beer, cider & FABs forecast consumption per capita, 2006-2011 (Liters) 35
Table 21: Heineken N.V. Key Facts 36
Table 22: Bacardi Limited Key Facts 38
Table 23: Austria Fabs value, 2001-2006 (EUR m, nominal prices) 40
Table 24: Austria Fabs value forecast, 2006-2011 (EUR m, nominal prices) 41
Table 25: Austria Fabs value, 2001-2006 (US$ m nominal prices) 43
Table 26: Austria Fabs value forecast, 2006-2011 (US$ m nominal prices) 43
Table 27: Austria Fabs volume, 2001-2006 (Liters m) 45
Table 28: Austria Fabs volume forecast, 2006-2011 (Liters m) 46
Table 29: Austria Fabs brand share, by volume, 2005-2006 (%) 48
Table 30: Austria Fabs volume, by brand 2005-2006 (Liters m) 48
Table 31: Austria Fabs company share by volume, 2005-2006 (%) 49
Table 32: Austria Fabs volume, by company, 2005-2006 (Liters m) 49
Table 33: Austria Fabs distribution channels, by volume, 2005-2006 (%) 50
Table 34: Austria Fabs volume, by distribution channel, 2005-2006 (Liters m) 50
Table 35: Austria Fabs expenditure per capita, 2001-2006 (EUR, nominal prices) 52
Table 36: Austria Fabs forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 52
Table 37: Austria Fabs expenditure per capita, 2001-2006 (US$ nominal prices) 53
Table 38: Austria Fabs forecast expenditure per capita, 2006-2011 (US$ nominal prices) 53
Table 39: Austria Fabs consumption per capita, 2001-2006 (Liters) 54
Table 40: Austria Fabs forecast consumption per capita, 2006-2011 (Liters) 54
Table 41: Austria Cider value, 2001-2006 (EUR m, nominal prices) 55
Table 42: Austria Cider value forecast, 2006-2011 (EUR m, nominal prices) 56
Table 43: Austria Cider value, 2001-2006 (US$ m nominal prices) 57
Table 44: Austria Cider value forecast, 2006-2011 (US$ m nominal prices) 57
Table 45: Austria Cider volume, 2001-2006 (Liters m) 58
Table 46: Austria Cider volume forecast, 2006-2011 (Liters m) 59
Table 47: Austria Cider brand share, by volume, 2005-2006 (%) 60
Table 48: Austria Cider volume, by brand 2005-2006 (Liters m) 60
Table 49: Austria Cider company share by volume, 2005-2006 (%) 61
Table 50: Austria Cider volume, by company, 2005-2006 (Liters m) 61
Table 51: Austria Cider distribution channels, by volume, 2005-2006 (%) 62
Table 52: Austria Cider volume, by distribution channel, 2005-2006 (Liters m) 62
Table 53: Austria Cider expenditure per capita, 2001-2006 (EUR, nominal prices) 64
Table 54: Austria Cider forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 64
Table 55: Austria Cider expenditure per capita, 2001-2006 (US$ nominal prices) 65
Table 56: Austria Cider forecast expenditure per capita, 2006-2011 (US$ nominal prices) 65
Table 57: Austria Cider consumption per capita, 2001-2006 (Liters) 66
Table 58: Austria Cider forecast consumption per capita, 2006-2011 (Liters) 66
Table 59: Austria Beer value, 2001-2006 (EUR m, nominal prices) 67
Table 60: Austria Beer value forecast, 2006-2011 (EUR m, nominal prices) 68
Table 61: Austria Beer value, 2001-2006 (US$ m nominal prices) 70
Table 62: Austria Beer value forecast, 2006-2011 (US$ m nominal prices) 71
Table 63: Austria Beer volume, 2001-2006 (Liters m) 73
Table 64: Austria Beer volume forecast, 2006-2011 (Liters m) 74
Table 65: Austria Beer brand share, by volume, 2005-2006 (%) 76
Table 66: Austria Beer volume, by brand 2005-2006 (Liters m) 76
Table 67: Austria Beer company share by volume, 2005-2006 (%) 78
Table 68: Austria Beer volume, by company, 2005-2006 (Liters m) 78
Table 69: Austria Beer distribution channels, by volume, 2005-2006 (%) 79
Table 70: Austria Beer volume, by distribution channel, 2005-2006 (Liters m) 79
Table 71: Austria Beer expenditure per capita, 2001-2006 (EUR, nominal prices) 81
Table 72: Austria Beer forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 81
Table 73: Austria Beer expenditure per capita, 2001-2006 (US$ nominal prices) 82
Table 74: Austria Beer forecast expenditure per capita, 2006-2011 (US$ nominal prices) 82
Table 75: Austria Beer consumption per capita, 2001-2006 (Liters) 83
Table 76: Austria Beer forecast consumption per capita, 2006-2011 (Liters) 83
Table 77: Global Beer, Cider and FABs market value, 2006 84
Table 78: Global Beer, Cider and FABs market split (value terms (US$ m), 2006) - Top 5 countries 87
Table 79: Global Beer, Cider and FABs market volume, 2006 89
Table 80: Global Beer, Cider and FABs market split (volume terms, 2006) - Top 5 countries 92
Table 81: Leading players - Top 5 countries 94
Table 82: Austria Beer new product launches (reports) and SKUs, by company (Top 5 companies), 2006 95
Table 83: Austria Beer new product launches (reports), by flavor and fragrances, 2006 96
Table 84: Austria Beer new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 96
Table 85: Austria Beer new product launches (reports), by Package tags or Claims, 2006 97
Table 86: Austria Beer new product launches (reports) - Recent 5 launches 98
Table 87: Austria Key Facts 100
Table 88: Austria population, by age group, 2000-2005 (millions) 103
Table 89: Austria population forecast, by age group, 2005-2010 (millions) 104
Table 90: Austria population, by gender, 2000-2005 (millions) 104
Table 91: Austria population forecast, by gender, 2005-2010 (millions) 105
Table 92: Austria real GDP, 2000-2005 (EUR bn, 2005 prices) 105
Table 93: Austria real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 105
Table 94: Austria nominal GDP, 2000-2005 (EUR bn, nominal prices) 106
Table 95: Austria real GDP, 2000-2005 (US$ bn, 2005 prices) 106
Table 96: Austria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 106
Table 97: Austria consumer price index, 2000-2005 (2000=100) 107
Table 98: Austria consumer price index, 2005-2010 (2000=100) 107
Table 99: Austria exchange rate, 2000-2005 107
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