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Winning Gifts: Make Your Donors Feel Like Winners
John Wiley and Sons Ltd, Feb 2008, Pages: 336
Winning Gifts takes a traditional sales approach to getting the gift and making the donor feel like a winner for having given the gift. It covers the following topics: background on donor motivations and values for giving, donor-centered fundraising, listening to donors, the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, making the case for a donor-centered approach, and direct ways these concepts can be applied in a variety of fundraising settings. The concepts will be accompanied by numerous real-world examples taken from Wilsons own experience as a leader in a well-known national nonprofit consulting company.
Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings.
About the Author
Thomas D. Wilson is the Vice President and Western Regional Manager for Campbell & Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.
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