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Push to Talk over Cellular (PoC): Business Opportunities and Challenges
Mind Commerce LLC, Feb 2008, Pages: 122
After more than a decade having the market to itself, Nextel now has competition for this service from most cellular providers. As a result push-to-talk (PTT) is available to a much wider market, in addition to the services that mobile phone customers demand, all in a mobile phone form factor. All equipment manufacturers have Push-to-Talk over Cellular (PoC) capabilities in their 3G core networks. In the US, thirty-one out of 188 major mobile phone models support PoC capabilities. As of 1Q 2008, only T-Mobile USA does not offer PoC - even though T-Mobile offers PoC in all of its European operations.
Push to Talk over Cellular (PoC): Business Opportunities and Challenges provides critical industry analysis. The main body analyzes the PoC market and value chain, including how services, goods and revenues flow through Equipment Manufacturers, Software Developers, Service Providers, Content Providers, and Customers. Leading stakeholders are profiled and evaluated. The publication includes a technical tutorial with simplified explanations of PoC function and how the industry manages its technical standards.
Target Audience
The report is aimed at all stakeholders in the cellular industry - senior decision makers and managers at handset and network equipment manufacturers, cellular service providers, third party software and content developers, and investors. Corporate, government and private customers will also benefit. No prior technical knowledge is assumed.
-Handset makers and sellers will learn the wide range of services enabled by PoC that offer new market opportunities
-Service providers will learn how IMS - Integrated Multimedia Subsystem (IMS) - enables PoC and many other services at very low incremental cost.
-They will also learn how critical it is to upgrade their networks to accommodate IMS
-Marketers will learn what kind of services and solutions they can expect in the near to medium-term future, including service providers best apt to provide
-Venture capital firms will learn which investment opportunities are created by the deployment of IMS and PoC
-Readers requiring a better understanding of PPT and PoC specifically will learn some basic facts about the technology that enables IMS and PoC to work, which types of cellular systems support them, and how the industry manages the standards that enable PoC to work across multiple technologies
-All constituents will learn who's doing well and who's not in terms or solutions and service deployment
Sampling of Key Benefits
-Current state of the PoC market in the US and which companies offer PoC service in countries worldwide
-Evaluation of the PTT value chain and ecosystem including how goods, services and revenues flow through the cellular market
-Third-party software and content developers will learn about the almost unlimited opportunities created by IMS and PoC
Key Findings
-Already in 1Q2008, 2% of all customers globally use push-to-talk, representing 64 million users and a minimum 40% annual growth rate
-It's not just push-to-talk any more - the PoC supports multiple simultaneous sessions, multimedia, interactivity, and the ability to switch from PoC to cellular during a call, among other services.
-There is a current scarcity of content to 'feed' the new Push to Talk features and 3G/4G bandwidths
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