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European B2B Information Market Report 2008
IRN Research, Jan 2008, Pages: 134
Introduction
The European B2B information market, as defined by this report, covers the following market sectors:
- Trade journals and industry press
- General and industry directories and databases
- Trade conferences and exhibitions
In the early part of the decade, growth in B2B information markets was weak as companies cut back on marketing spend and advertising revenues dipped. In the last year or so, the market has begun to recover and sectors such as directories and databases have led the transfer to Internet delivery. While there are still specialist players strong in specific B2B information market segments, more players are striving to cover all bases in the market and diversifying into new areas.
European B2B Information Market (EB2BM) includes market sizes & trends for the European market and specific analysis of UK, French, and German markets for trade journals and business press, directories and databases, and conferences and exhibitions. Profiles of the leading players in each market are also included along with forecasts for the market in 2008 and 2009.
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