Global Straighteners Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Growing Concern for Maintaining Hair Quality and Rising Demand for Grooming Products

The Global Straighteners Market is estimated to be USD 604.17 Mn in 2023 and is expected to reach USD 896.38 Mn by 2028 growing at a CAGR of 8.21%.

Straighteners, or flat irons or irons, are hair styling tools used to straighten and straighten curly or wavy hair. It uses heat to smooth the hair follicles and shape them straight or flat. It can also be used to add volume and texture to the hair. Straighteners are made from titanium, tourmaline, ceramic, and ceramic-coated plates. The different material options provide different heat distribution and control levels, making it easier to style hair without causing damage.

There is a growing emphasis on professional styling in both personal and commercial settings. Consumers increasingly seek salon-quality straightening results at home, leading to a higher demand for straighteners. The desire to achieve sleek, smooth, and perfectly straight hair drives the market growth for straighteners.

The cost of high-quality straighteners can be a deterrent for price-sensitive consumers. Straighteners with advanced features, materials, and technologies often come at a premium price. This high cost may limit the market reach, especially in emerging economies or for budget-conscious consumers.

Additionally, the market presents opportunities with advancements in straightener technologies. Manufacturers continuously invest in research and development to introduce new features such as temperature control, auto shut-off, ionic technology, and ceramic or titanium plates.

• The side effects of straighteners, including damage to hair, scalp irritation, and excessive heat exposure, pose a potential challenge for the global straighteners market. These side effects can lead to consumer dissatisfaction and decreased demand for straighteners.

Market Segmentations

• The Global Straighteners Market is segmented based on Product Type, Material Type, End-Users, Distribution Channel, and Geography.
• By Product Type, the market is classified into Hair and Beard. The hair segment accounted for the largest revenue share due to the rising preference for various hair straightening devices for commercial & residential purposes. In general, hair straighteners give hair a glossy texture by giving it a curly or wavy appearance for an extended period. During the projected period, the growth of residential communities across the globe and an increase in consumer awareness of personal grooming are other significant factors anticipated to support the industry's expansion. Furthermore, the requirement for proper hairstyles and growing worries about maintaining hair quality also contribute to the market's revenue growth. It is also anticipated that several hair styling products, including shampoos, conditioners, and other items, will indirectly increase this segment's income. These elements collectively are fueling this segment's revenue growth. 
• By End-Users, the market is classified into residential and commercial. The commercial segment accounted for the largest market share. Mainly, the factors, such as a surge in demand for hair relaxing treatments from the entertainment & advertising industries, as well as an increasing number of haircare professionals and hair stylists around the world, are expected to drive the segment's market growth.
• By Distribution Channel, the market is classified into Online and Offline. The online segment accounted for a significant revenue share. Manufacturers are establishing online stores to address consumer demands better while increasing profit margins since they understand the channel's potential. Companies such as Amazon, Walmart, eBay, and many others have expanded their DTC businesses to meet the rise in e-commerce demand. This is due to stay-at-home orders for roughly a year and a half due to COVID-19. Hence, e-commerce shops have become the sole option for any purchase in most of the world.
• Moreover, e-commerce trends include multipack buying by commercial stores, owing to which various partnerships are being made by manufacturers for delivering goods. Furthermore, multipack buyers get additional offers, which positively affects the revenue growth of this segment. Online platforms, such as corporation websites and e-commerce sites, are expected to experience development during the forecast period. These channels' appeal might be linked to features such as 24-hour delivery and a large selection of straighteners. All these factors are driving revenue growth during the forecast period.
• By Geography, the market is classified into the Americas, Europe, Middle East & Africa, and Asia-Pacific. The Asia Pacific market is anticipated to have the quickest revenue CAGR during the projected period. Increased hair straightener demand in South Asian nations and Japan is a significant driver of market revenue growth. For instance, a study by the Indian Beauty and Hygiene Associations found that 30% of women in the nation use home hair styling tools, likely related to the growing number of working women in the area. In addition, people prefer to buy things social media influencers have recommended and reviewed, which is another reason the business is expanding quickly due to rising social media use.

Recent Development

• Xiaomi MIJIA’s First Wireless Straightener launched. - December 2023
• Dyson launched the Corrale cord-free hair straightener in India. - September 2020

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Bio Ionic, Inc., Conair Group Ltd., Cortex Inc., Coty Inc., Dyson Ltd., etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Straighteners Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Straighteners Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Straighteners Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market