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Mobile Content Services: A Radical Rethink
Generator Research Limited, Jan 2008, Pages: 34
New Life for the Walled Garden: OpenMobile
- Key API Features
- Enabled Services
- Technical Implementation
- Business Rationale
- Competitive Positioning
- Implementation Details
The report begins by explaining how mobile operators have traditionally gone about defining and distributing mobile content services. Next, the report provides numerous examples that demonstrate how the old model has been overtaken by the market and why change is needed.
In the next section, the report explains a way forward for mobile content services. The proposed way forward, OpenMobile, is based on an open developer programme for mobile content services. The report outlines a possible technical approach, explains the key features of the developer API and provides examples of the sort of services that would be enabled and how those services could be distributed.
The report then explains the underlying business rationale, which is to improve the competitive positioning of the operator, not to undermine it. The revenue model is outlined and the report also explains how OpenMobile would allow an operator to differentiate itself from related programmes such as Google Android, Facebook Platform, handset developer programmes and Nokia’s Ovi.
The report then reviews several important implementation considerations including cross-network aspects, technology development and branding.
Finally, the report provides some insights for content brands into what a programme like OpenMobile would mean for them.
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