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Brunswick Corporation - SWOT Analysis
Datamonitor, Aug 2011, Pages: 31
Brunswick Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Brunswick Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Brunswick Corporation (Brunswick or ‘the company’) is a manufacturer of marine and indoor recreation equipment. The company is engaged in manufacturing and marketing of boats, marine engines, fitness equipment, and bowling and billiards equipment. Brunswick primarily operates in the Americas, Europe and Asia. It is headquartered in Lake Forest, Illinois and employs about 15,290 people. The company recorded revenues of $3,403.3 million during the financial year ended December 2010 (FY2010), an increase of 22.6% over FY2009. The operating profit of the company was $16.3 million in FY2010, as compared to an operating loss of $570.5 million in FY2009. The net loss was $110.6 million in FY2010, as compared to net loss of $586.2 million in FY2009.
Scope of the Report
- Provides all the crucial information on Brunswick Corporation required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Brunswick Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Brunswick Corporation
-Data is supplemented with details on Brunswick Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Brunswick Corporation
Reasons to Purchase
- Support sales activities by understanding your customers’ businesses better
- Understand prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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