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New Advertising Platforms and Technologies
Parks Associates, Feb 2008, Pages: 144
This report profiles new digital media platforms including online video, IPTV, VOD/DVR, Podcast, and mobile phone and evaluates their viability as ad platforms for advertisers, content owners/publishers, and consumers. It also analyzes new ad-serving technologies and highlights innovative approaches of tracking and measuring audience engagement levels for new ad revenue models.
“New media create both opportunities and challenges for advertisers,” said Harry Wang, senior analyst with Parks Associates. “Growing these new entertainment platforms requires not only delivering compelling content but also sending the right message to the right person at the right moment and reporting back to advertisers with convincing and reliable engagement metrics.”
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