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Ad-supported Content Services Part 1: Market Review
Generator Research Limited, Feb 2008, Pages: 29
-6 in-depth Case Studies
-Spiral Frog, Pandora, Imeem
-Blyk, gBox, Tumri
-Key Success Critera
-User Experience & Ad-placement
-Business Models & Datapoints
SUBJECT AREA
This report reviews the emergence of a new category of digital content services that are provided for free, but where service providers and rights owners make money by sharing advertising revenue.
REPORT CONTENT
The report profiles three different ad-supported music services. The user experience for each service is described, ad-placement methodologies are illustrated, the underlying business models are explained and key data points are provided.
The report also includes 10 additional examples of companies and services who are either pursuing ad-supported models in other sectors, such as mobile communications, television, film and gaming, or who are involved in closely-related areas, such as widgets and ad-serving technologies.
Finally, the report identifies a comprehensive list of key success factors that can be used to assess an ad-supported service or as a means to help in the definition of one.
KEY BENEFITS
- Discover the key success criteria for a successful ad-supported content service;
- Understand four different ad-supported content services, both from the perspective of a user and also from a business standpoint;
- Identify the strengths and weaknesses of each service and ‘cherry pick’ the best ideas to apply in your own situation;
- Learn about new trends in online advertising that involve widgets, widget platforms and targeting advertising messaging (as opposed to user targeting) that will increase response rates.
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