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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Electronic eHealthInsight Series: Reaching Doctors and Patients Through New Digital Media Datamonitor, Jan 2008, Pages: 48   Description     Table of Contents     Companies Mentioned        Enquire before Buying    Send to a Friend   Introduction Existing sales and marketing models are considered unsustainable. Pharma has been slow to adapt and take advantage of the marketing opportunities offered by the internet. Meanwhile customers are increasingly using the web to source information. Pharma needs to evolve and engage with their customers online, or risk being left behind. Scope - Overview of the current challenges facing existing sales and marketing models. - A review of online activities of physicians and patients and how Pharma companies are currently targeting customers. - Analysis of Pharma companies current online strategies supported by case study analysis. - Review and recommendations of new media strategies Pharma could potentially consider. Highlights Rising healthcare cost, P&R controls public skepticism of Pharma companies and legal issues have made the current sales and marketing model unsustainable, they need for specialized sales forces and increased use of the internet as a customer information resource. Increased access to the internet has led a growth in physician and patient websites. Pharma companies need to move forward from the traditional company website and actively engage with its customers. The rise in social media, blogging forums opens up potential opportunities for Pharma marketers, also there are a variety of mediums such as podcasts and live video detailing which are currently underutilized. Reasons to Purchase - Understand the opportunities and threats facing Pharma companies existing sales and marketing models. - Provides an overview of Pharmas current online strategies and how they are failing to make an impact. - Identification of new media opportunities that Pharma could undertake to engage with their target audiences online. Customers who bought this item also bought 2007 Australia - Digital Media - Overview and Statistics World Digital Media Storage Markets Emerging Markets in Digital Power Electronics: Component, Converter and System-Level Opportunitites, Second Edition Digital Cameras: Strategies to Reach the Late Majority Emerging Markets in Digital Power Electronics: Component, Converter and System Level Opportunities, First Edition Digital CCTV Recorders: UK DigiMarketing: The Essential Guide to New Media and Digital Marketing Digital Media Series

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