Contents:

EXECUTIVE SUMMARY Total Video Views Delivered: Professional Content 1998 - 2011 Video View Growth Rates: 1998 - 2011 Average views per month jump 216.3% across the entertainment category and 148.9% for television in 2007; music and movie view declines reveal the impact of viewer and content migration to UGV networks Average Views per Month Comparison by Category: 2007 vs. 2006 2007 Video View Percent Total by Month SECTION ONE Online Video Segment Growth and Analysis: Professional Content Categories 2007 The Growth in Video Views Delivered Was Accelerated By: Online Video Exhibits Solid Double-Digit Growth in '07, Outpacing Earlier Forecasts Video Views Delivered: 1998 - 2011 Total Video Views Delivered: Professional Content 1998 - 2011 Total Video Views Delivered in Millions: 1998 - 2011 with Regression Analysis Forecast Video View Growth Rates: 1998 - 2011 Video View Historical Growth Rates: Regression Trend Line Analysis 1999 - 2007 Online Video Views: Historical Growth Rates and Forecasts 1999 - 2011 Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 Broadband and Narrowband Video Market Share: Analysis of Video Views Delivered by Bit Rate 2000 through 2011 Broadband Views per Unique User, per Site, per Month Posts A 37.1% Decline in 2007 Broadband Views per Unique User per Site per Month Broadband Views per Unique User per Month per Site: 2001 - 2007 Total Views per User, per Site per Month Rise in 2007 Total Views per Unique User per Site per Month Total Views per Unique User per Site per Month: 2001 - 2007 Total Views per Unique User per Month per Site: 2007 Analysis SECTION TWO Online Video Views and Content Category Analysis: 2007 Online Video Content Category Definitions Average Views per Month Jump 216.3% Across The Entertainment Category and 148.9% For Television in 2007; Music and Movie View Declines Reveal The Impact Of Viewer and Content Migration To UGV Networks Average Monthly Views by Category: 2007 and 2006 Comparison Average Views per Month Comparison by Category: 2007 vs. 2006 Online Video Viewing Share: 2007 by Category Online Video Category Share Shifts: Pro Content 2003 - 2007 Online Video Viewing Share: 2003 - 2007 Professional Content Categories Online Viewing Share Five Year Trends Analysis: 2003-2007 Professional Content Online Video Viewing Share Analysis: Percent Change by Category 2006 vs. 2007 Online Video Share Analysis: 2006 vs. 2007 Online Video Viewing Share Analysis: 2006 vs. 2007 Online Video Viewing Share Comparison: 2006 vs. 2007 Online Video Viewing Share Comparison: 2006 vs. 2007 Broadband Video Views Grew by 57.8% in 2007, Narrowband Fell by 12.5% Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 - 2011 Video Views Delivered by Content Category Film and Movie Views: 2007 Movie Video Online Viewing Share: 2003 - 2007 Movies/Film (Trailers, Short and Long Form--Does Not Include Downloads) Television Television Video Online Viewing Share: 2003 - 2007 Television News News Video Online Viewing Share: 2003 - 2007 News and Information Entertainment Entertainment Video Online Viewing Share: 2003 - 2007 Entertainment Sports Sports Video Online Viewing Share: 2003 - 2007 Sports Music Music Video Online Viewing Share: 2003 - 2007 Music SECTION THREE Online Video Delivered by Professional Media Brand Sites Averages 2.8 Billion Views Per Month in 2007 Video Views by Month: 2007 Professional Content Video Views by Month: Professional Content Categories 2007 2007 Video View Percent Total by Month Quarterly View Totals Analysis: 2007 2007 Quarterly View Total Comparison Aggregate Annualized Views by Brands Included in Monthly Totals Average Calendar Year 2007 by Month

Summary:

Professionally Published Online Video Up 50.3% In '07 To 33.5 Billion Views Online video views (streams and progressive downloads) delivered through professionally branded sites increased 50.3% in 2007 to 33.5 billion, according to this research study. Online Video 2007 - 2011: Views, Category Share and Usage Analytics is a site, brand, network and aggregator analysis of views delivered in 2007, augmented by usage numbers going back to 1998, and rigorous forward looking, trend based forecasts. Entertainment captured a 26.8% share of cumulative views in 2007, and replaced music as the top category inside professional (non UGV) environments. News and information captured 21.4% of views, Music 20.8% and Television (including long-form TV shows) came in at 13.8%. The entertainment category experienced the highest rate of growth in 2007 compared to 2006, running up 216.3%. Reflecting the popularity of premium broadcast network programs online, Television views rose by 148.9% and news by 32.4%. Sports views rose by 65.5%. In entertainment and television, large media brands are in a period of ascendance, powered by broadband properties (or personalities) associated with Disney, Viacom, Time Warner, Comcast, Fox, CBS, ABC and NBC, among others. While there were solid view gains made on brand owned properties like MTV Networks, music as a category delivered through professionally managed sites or portals declined by 10.9% compared to 2006, and movie views (trailers, shorts, behind the scenes etc.) dropped by 16.2%. Music and movies have not experienced an overall decline in views, rather a shift with regard to where these views take place, as UGV networks establish an increasingly conspicuous position exploiting both categories. For example, Music was the most popular category on YouTube in 2007, with a 28% share, according to UGV 2005 - 2008: Mania Meets Mainstream, an associated research study. Music labels, musicians, directors, studios and content creators populate themed channels on hosting networks or inside formally designated partner areas. A more competitive and expanding market across all professionally produced sites and categories in 2007 resulted in fewer views per unique user, per site, per month, registering 6.14, compared to 9.7 in 2006.