Strong threads: Retailers see growing sales from fashion-conscious people drawn in by social media trends
Fast fashion remains in high demand, having benefitted hugely from the growth of social media. Sales are constantly being driven by photos and videos posted online having people wanting to look their best and seek out the latest trendy clothes and accessories. Disposable income levels, fashion and styling trends and environmental awareness levels all affect demand for fast fashion items.
Fast fashion retailers provide the latest fashion styles at affordable prices. They typically take trends from runway shows and deliver them as new collections for mass consumption. Industry operators have short production and distribution lead times, which enables them to adapt their product range to current and emerging trends in as little as two weeks.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Marks and Spencer Group plc
- Primark Stores Limited
- ASOS.com Ltd
- Next plc
Methodology
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