Portable Power Stations Global Market Opportunities and Strategies to 2032

This report describes and explains the portable power stations market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global portable power stations market reached a value of nearly $3,878.7 million in 2022, having grown at a compound annual growth rate (CAGR) of 4.0% since 2017. The market is expected to grow from $3,878.7 million in 2022 to $5,390.3 million in 2027 at a rate of 6.8%. The market is then expected to grow at a CAGR of 7.8% from 2027 and reach $7,835.5 million in 2032.

Growth in the historic period resulted from emerging markets growth, the increase in outdoor and camping activities, and the reduction in lithium-ion batteries cost.

Going forward, the increasing sales of smart electronic devices, the rising urbanization, and the rising demand for electric vehicles will drive the growth. Factors that could hinder the growth of the portable power stations market in the future include the Russia-Ukraine war impact and the high cost of battery-powered power stations.

The portable power stations market is segmented by power source into hybrid power and direct power. The direct power market was the largest segment of the portable power stations market segmented by power source, accounting for 67.4% of the total in 2022. Going forward, the hybrid power segment is expected to be the fastest growing segment in the portable power stations market segmented by power source, at a CAGR of 7.4% during 2022-2027.

The portable power stations market is segmented by sales channel into online sales and offline sales. The offline sales market was the largest segment of the portable power stations market segmented by sales channel, accounting for 83.5% of the total in 2022. Going forward, the online sales segment is expected to be the fastest growing segment in the portable power stations market segmented by sales channel, at a CAGR of 7.4% during 2022-2027.

The portable power stations market is segmented by application into emergency power, off-grid power, automotive, and other applications. The off-grid power market was the largest segment of the portable power stations market segmented by application, accounting for 45.0% of the total in 2022. Going forward, the emergency power segment is expected to be the fastest growing segment in the portable power stations market segmented by application, at a CAGR of 7.2% during 2022-2027.

The portable power stations market is segmented by capacity into with 0−100 Wh, 100−200 Wh, 200−400 Wh, 400−1,000 Wh, 1,000−1,500 Wh, 1,500 Wh and above. The 200−400 Wh market was the largest segment of the portable power stations market segmented by capacity, accounting for 31.0% of the total in 2022. Going forward, the 100−200 Wh segment is expected to be the fastest growing segment in the portable power stations market segmented by capacity, at a CAGR of 7.0% during 2022-2027.

The portable power stations market is segmented by technology type into lithium-ion and sealed lead-acid. The lithium-ion market was the largest segment of the portable power stations market segmented by technology type, accounting for 69.6% of the total in 2022. Going forward, the lithium-ion segment is expected to be the fastest growing segment in the portable power stations market segmented by technology type, at a CAGR of 6.9% during 2022-2027.

North America was the largest region in the portable power stations market, accounting for 33.9% of the total in 2022. It was followed by Asia Pacific, and then the other regions. Going forward, the fastest-growing regions in the portable power stations market will be Asia Pacific and North America where growth will be at CAGRs of 7.7% and 7.1% respectively. These will be followed by the Middle East and Africa where the markets are expected to grow at CAGRs of 6.4% and 6.3% respectively.

The portable power stations market is fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 8.75% of the total market in 2022. Anker Innovations Technology was the largest competitor with 3.08% share of the market, followed by Berkshire Hathaway Inc (Duracell) with 2.53%, EcoFlow with 1.91%, NRG Energy, Inc. (Goal Zero) with 0.35%, Chilwee Group Co., Ltd with 0.213%, Milwaukee Tool with 0.206%, Jackery with 0.13%, Shenzhen Sungzu Technology Co., Ltd with 0.103%, AlphaESS with 0.101%, and BLUETTI with 0.09%.

The top opportunities in the portable power stations market segmented by power source will arise in the direct power segment, which will gain $972.1 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by sales channel will arise in the offline segment, which will gain $1,237.2 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by application will arise in the emergency power segment, which will gain $676.6 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by capacity will arise in the 200-400 Wh segment, which will gain $478.2 million of global annual sales by 2027. The top opportunities in the portable power stations market segmented by technology type will arise in the lithium-ion segment, which will gain $1,069.2 million of global annual sales by 2027. The portable power stations market size will gain the most in the USA at $460.8 million.

Market-trend-based strategies for the portable power stations market include focus on product innovations, developing solar rechargeable portable power stations, collaborations and acquisitions, developing portable power stations with smart assistance, and portable power stations with 4G/5G internet connectivity.

Player-adopted strategies in the portable power stations market include focus on expanding product offerings to increase market share and presence, expanding battery manufacturing capabilities to cater to the growing demand for power backup and energy, expanding its geographical footprint to cater to a larger audience across developing nations and increasing and improving product portfolio offerings to expand market share and allow customers more flexibility and choices.

To take advantage of the opportunities, the analyst recommends the portable power stations companies to focus on solar rechargeable portable power stations, focus on portable power stations with 4G/5G internet connectivity, focus on product innovations, expand in emerging markets, focus on collaborations and acquisitions, provide competitively priced offerings, focus on online marketing, sponsor outdoor and camping programs, focus on urban population, focus on electric vehicle manufacturers, and continue to target fast-growing applications.