Air Care Global Market Report 2024

The air care market size has grown strongly in recent years. It will grow from $13.62 billion in 2023 to $14.39 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historical period can be credited to the growing awareness of indoor air quality, an increase in disposable income, a focus on health and wellness, trends in urbanization, and economic growth.

The air care market size is expected to see strong growth in the next few years. It will grow to $18.02 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The forecasted growth in the upcoming period can be ascribed to an increase in concerns regarding indoor pollution, the integration of smart home technologies, the growth of e-commerce, a focus on customization and personalization, and regulatory support. Major trends anticipated in the forecast period encompass advancements in air purification technologies, formulations with natural and botanical elements, the emergence of aromatherapy and wellness products, the adoption of contactless and touchless solutions, and collaborations with home decor brands.

The anticipated growth in the air care market is expected to be propelled by the increase in pollution levels. Pollution levels quantify the concentration or quantity of pollutants in the environment, typically in the air, water, or soil. Air care, or air pollution control, plays a crucial role in mitigating the adverse effects of air pollution on human health and the environment, contributing to improved public health, climate change mitigation, enhanced air quality, and environmental protection. As of April 2023, data from the United States Environmental Protection Agency, a US-based government agency focused on environmental protection, indicates a 5% rise in U.S. greenhouse gas emissions in 2021, with a 7% increase in CO2 emissions from burning fossil fuels during the same period. Therefore, the escalating pollution levels are a driving force behind the growth of the air care market.

The prospective expansion of the tourism industry is poised to drive the growth of the air care market. The tourism industry encompasses economic activities related to travel, accommodation, transportation, entertainment, and other services provided for individuals away from their usual places of residence. Integration of air care products in the tourism sector can create a more appealing and memorable environment, effectively control and neutralize unpleasant odors, elevate the perception of cleanliness, improve ambiance, and positively impact overall guest experience and satisfaction. According to June 2022 data from the U.S. Department of Commerce, a US-based government administration, the number of international visitors to the US increased to 22.1 million in 2021. Therefore, the burgeoning expansion of the tourism industry is fostering the growth of the air care market.


Product innovation stands out as a prominent trend gaining traction in the air care market. Major players within the air care industry are strategically focused on introducing inventive products to bolster their market positions. For example, in February 2022, Yankee Candle Company Inc, a manufacturer and retailer based in the United States specializing in scented candles, candleholders, accessories, and dinnerware, unveiled its innovative product line, the Yankee Candle's well-living collection. This collection, inspired by wellness, features scents designed to uplift spirits and promote rejuvenation and renewal. The products showcase a nature-inspired color scheme, a distinctive square vessel shape, and a lid crafted from natural rubberwood. Various shapes and sizes are available, including a single wax melt, a medium square jar with three wicks, and a large square jar with two wicks.

Leading companies in the air care market are also investing in cutting-edge technologies such as biodegradable malodor-neutralizing technology to gain a competitive advantage. Biodegradable malodor-neutralizing technology is crafted to address and eliminate unpleasant odors in an environmentally friendly manner. A case in point is the May 2023 launch of VernovaPure by Iberchem Group, a fragrance and flavor company based in Spain. This technology, utilizing chemical neutralization, is exceptionally effective in combatting a wide range of unpleasant odors, including those from cigarettes and perspiration. VernovaPure is suitable for various scent applications, such as fabric and air care. Notably, it surpasses the conventional malodor-neutralizing method, NeoPure, from Iberchem, meeting the criteria set by the Organization for Economic Co-operation and Development (OECD) for readily biodegradable materials by breaking down at least 60% in 28 days and continuing to degrade over time.

In April 2022, Phoenix Flavors and Fragrances, a fragrance and sensational flavor company based in the United States, acquired Innovative Fragrances for an undisclosed amount. This strategic move positions Phoenix to expand its geographical footprint in the Southeast United States and enhance the quality of technical, legal, and perfumery solutions. Innovative Fragrances, a manufacturer of air fresheners, adds to Phoenix's capabilities in the air care sector.

Major companies operating in the air care market report are The Procter & Gamble Company, Unilever plc, Henkel AG & Co. KGaA, Kimberly-Clark Corporation, Reckitt Benckiser Group Plc., S. C. Johnson & Son Inc, Newell Brands Inc.,The Clorox Company, Westinghouse Electric Corporation, Church And Dwight Co. Inc., Scentsy Inc., Godrej Consumer Products Ltd., Candle-lite Company, Car-Freshener Corporation, Farcent Enterprise Co. Ltd., Rexair LLC, Fresh Products LLC, California Scents, Beaumont Products Inc, Clean Control Corporation, AromaTech, Air Wick, The Claire Manufacturing Company, Odorchem Manufacturing Corp., Greenleaf Gifts, The Beeswax Candle Co, Moso Natural, Airance, Aariapure Private Limited, Hubmar Inc.

Europe was the largest region in the air care market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the air care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of air care products include gel air fresheners, electric air fresheners, candle air fresheners, spray or aerosol air fresheners, liquid air fresheners, and others. Gel air fresheners, for instance, release chemicals into the air to neutralize undesirable odors, creating a more comfortable atmosphere. These products come in various price ranges, categorized as low, medium, and high, and are available through different distribution channels, including online and offline. They find application in various settings such as rooms, bathrooms, and others.

The air care market research report is one of a series of new reports that provides air care market statistics, including air care industry global market size, regional shares, competitors with an air care market share, detailed air care market segments, market trends, and opportunities, and any further data you may need to thrive in the air care industry. This air care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The air care market consists of sales of air care incense sticks, and scented gels. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.