Frozen Bakery Global Market Report 2024

The frozen bakery market size has grown strongly in recent years. It will grow from $42.88 billion in 2023 to $45.32 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth observed in the historical period can be attributed to the increase in urbanization and busy lifestyles, heightened consumer demand for convenience foods, the expansion of retail channels and supermarkets, and improvements in cold chain infrastructure.

The frozen bakery market size is expected to see strong growth in the next few years. It will grow to $56.83 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The anticipated growth in the forecast period can be attributed to the adoption of clean label and health-conscious choices, the expansion of online retailing for frozen bakery products, the incorporation of automation in frozen bakery production, the customization of frozen bakery products to align with dietary preferences, and the increased availability of plant-based and vegan frozen bakery options. Key trends in the forecast period include advancements in quick-frozen technology, the development of innovative frozen bakery products, technological progress in frozen dough production, a focus on sustainable packaging solutions, the application of novel ingredients and flavors, and the integration of smart packaging for traceability.

The anticipated rise in the consumption of convenience foods is set to drive the growth of the frozen bakery market in the future. Convenience food, defined as food that is frozen, dried, or canned and can be quickly and easily prepared, includes frozen bakery items that serve as convenient meal alternatives. These items offer a pre-prepared status, enabling swift and straightforward baking or reheating, providing consumers with freshly baked treats with minimal effort and time. As of July 2023, information from Food and Drinks Malaysia by SAIL Group highlighted a 3.0% increase in volume in the convenience food sector, projected to reach 7,829.2 kg by 2027. Additionally, in Malaysia, the revenue from convenience food reached US$31.84 billion in 2022, with an expected 5.49% increase during 2022–2027. Hence, the growing consumption of convenience foods is a driving force behind the expansion of the frozen bakery market.

The surge in urbanization is anticipated to propel the growth of the frozen bakery market. Urbanization, characterized by the increasing growth and expansion of cities accompanied by population migration from rural to urban areas, is driving the demand for convenient and quick-to-prepare frozen bakery products. This demand stems from busy lifestyles and limited time for traditional baking. As of April 2022, according to the World Economic Forum, over 4.3 billion people, accounting for 55% of the world's population, resided in urban settings, a number expected to rise to 80% by 2050. Therefore, the upward trend in urbanization is a significant factor propelling the frozen bakery market.

A prominent trend in the frozen bakery market is the emphasis on product innovations by major companies to fortify their market positions. In February 2022, Griddle, a UK-based frozen baked goods company, introduced new frozen vegan toaster waffles, complying with HFSS (High in Fat, Sugar, and Salt) standards and containing 40% less sugar than the average waffle. These products are made with 100% natural ingredients and are free from artificial colors, flavors, or preservatives.

Major players in the frozen bakery market are actively developing advanced products, such as sponge cakes, to align with evolving consumer preferences for premium and diverse baked goods. Sponge cakes, known for intricate techniques, diverse flavors, and unique textures, are meeting the demand for high-quality bakery items. In October 2023, Dawn Foods, a Netherlands-based provider of bakery products, introduced a vegan sponge cake mix named Dawn Balance Vegan Sponge Cake Mix. This product, certified with the V-label, offers functionality, texture, and taste equivalent to conventional sponge cake mixes.

In December 2022, Europastry, a Spain-based frozen food manufacturer, acquired the frozen manufacturing business from Dawn Food for an undisclosed amount. This strategic acquisition aims to enhance Europastry's American bakery product line in retail and food service channels by incorporating Dawn Food's frozen muffins, cookies, and brownies into its portfolio. Dawn Foods, a US-based frozen bakery goods manufacturer, is integral to Europastry's expansion plans.

Major companies operating in the frozen bakery market report are Nestlé SA, Grupo Bimbo S.A.B. de C.V., Associated British Foods PLC, General Mills Inc., Kellogg Company, Dr. Oetker UK Ltd., ConAgra Foods Inc., Barilla Group, Flowers Foods Inc., Hillshire Brands Company, Rich Products Corporation, Lantmännen Unibake International, Aryzta AG, Vandemoortele Inc., Froneri International Limited., Alpha Baking Company Inc., Pepperidge Farm Incorporated, Europastry SA, Bridgford Foods Corporation, H&S Bakery Inc., Tasty Baking Company, Gonnella Baking Co., Aunt Bessie's Limited, Cole's Quality Foods Inc., Custom Foods Inc.

North America was the largest region in the frozen bakery market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the frozen bakery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the frozen bakery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary products within the frozen bakery category include ready-to-prove, ready-to-bake, and ready-to-eat items. Ready-to-prove (RTP) bakery goods are partially prepared frozen items that necessitate final proving before baking. These products are commonly utilized in frozen bakeries to facilitate quick and easy baking, providing baked delicacies with minimal effort. The range of recipes includes bread, viennoiserie, patisserie, and savory snacks, categorized as both gluten-free and conventional. The distribution of these products spans various end-users, including convenience stores, hypermarkets, supermarkets, artisans, bakers, hotels, restaurants, catering (HORECA), bakery chains, and online channels.

The frozen bakery market research report is one of a series of new reports that provides frozen bakery market statistics, including frozen bakery industry global market size, regional shares, competitors with a frozen bakery market share, detailed frozen bakery market segments, market trends and opportunities, and any further data you may need to thrive in the frozen bakery industry. This frozen bakery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.


The frozen bakery market consists of sales of apple dumplings, bagels, bistros, savory cinnamon rolls, cornbread, croissants, dessert rolls, and donuts. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.