Baobab Ingredient Global Market Report 2024

The baobab ingredient market size has grown strongly in recent years. It will grow from $5.2 billion in 2023 to $5.54 billion in 2024 at a compound annual growth rate (CAGR) of 6.6%. The growth observed in the historical period can be credited to the increasing consumer awareness of superfoods, a rising demand for natural and organic products, the traditional use of such foods in indigenous cultures, the globalization of food markets, and a growing interest in plant-based diets.

The baobab ingredient market size is expected to see strong growth in the next few years. It will grow to $7.17 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth in the forecast period can be ascribed to the increasing demand for functional foods, the rising popularity of plant-based ingredients, the expansion of the nutraceutical industry, the adoption of baobab in beauty and personal care products, and the growing consideration of sustainability in food production. Noteworthy trends expected in the forecast period include the development of baobab-infused product lines, the emergence of baobab as a key ingredient in the beauty and skincare industry, the formulation of baobab-based functional foods and beverages, the increased utilization of baobab in innovative culinary applications, and a growing emphasis on the sustainable and ethical sourcing of baobab ingredients.

The upward trend in consumer preference for functional foods and beverages is anticipated to drive the growth of the baobab ingredient market. Functional foods and drinks, known for providing health benefits beyond basic nutrition, are incorporating baobab ingredients such as fruit pulp and powder. These ingredients are rich in antioxidants, vitamin C, calcium, iron, magnesium, potassium, and fiber, making them integral to the production of functional items such as single-strength beverages, smoothies, and yogurts. For instance, a report from Agriculture and Agri-Food Canada in February 2022 revealed that the retail sales value of fortified or functional foods and beverages in the United States increased to $68.9 billion in 2021, compared to $67.9 billion in 2020, and is projected to reach $79.1 billion in 2025, marking a 3.5% increase from 2021. Consequently, the rising consumer preference for functional foods and drinks is set to propel the baobab ingredient market.

The increasing demand for organic cosmetic products is poised to contribute to the growth of the baobab ingredient market. Organic cosmetic products, characterized by a high percentage of natural ingredients and a focus on organic farming and sustainability, utilize baobab ingredients for their nutrient-rich properties. These ingredients play a crucial role in the formulation of sustainable and eco-friendly beauty products, aligning with the growing consumer preference for such products. In February 2022, the Soil Association reported a 15% growth in sales of certified organic and natural beauty products, reaching nearly $175 million (£138 million) in 2021. Hence, the escalating demand for organic cosmetic products is a significant driver of the baobab ingredient market.

Innovation in product offerings is emerging as a prominent trend in the baobab ingredient market, with major companies striving to maintain their market position through the development of novel products. For instance, in October 2021, Blue Sky Botanics Ltd., a UK-based manufacturer of liquid botanical extracts, introduced organic baobab fruit puree. This ready-to-use fruit ingredient, manufactured on aseptic production lines, is high in dietary fiber and contains essential nutrients such as vitamin C, potassium, and calcium. It provides a convenient option for incorporating baobab into various food and beverage products while preserving its nutritional value.

Major players in the baobab ingredient market are also focusing on introducing natural oils, such as soft baobab oil, to enhance their market revenues. Soft Baobab oil, derived from the non-edible seeds of the baobab fruit, serves as a natural botanical emollient for skin and hair care. In November 2023, Evonik Industries AG, a Germany-based chemical company, launched ECOHANCE Soft Baobab oil as part of its ECOHANCE program. This sustainable product, sourced from the Sahel region of Ghana, is suitable for use in various natural cosmetic formulations, including hand creams, hair conditioners, and body butters.

In November 2021 when Batory Foods, a US-based food products company, acquired DMH Ingredients for an undisclosed amount. This acquisition aims to enhance Batory Foods' ingredient portfolio and provide access to premium imports. DMH Ingredients, a US-based food ingredient company, offers a diverse range of ingredients, including freeze-dried fruit and baobab powder, among others.

Major companies operating in the baobab ingredient market report are Nexira SAS, Woodland Foods Ltd., Eco-Products Inc., Halka B Organics, BI Nutraceuticals Inc., Alaffia, NP Nutra, Afriplex Pty Ltd., Organic Africa, Atacora Essential Inc., Baobab Foods LLC, Baobab Fruit Company Senegal, Baobab Superfruit, Baobab Trading Company, B'Ayoba (Pvt) Ltd., Ecuadorian Rainforest LLC, Farafena, Indigo Herbs Ltd., Mighty Baobab Ltd., PhytoTrade Africa, TheHealthyTree Company, Aduna Limited, Holland & Barrett Retail Limited, Sharon Bolel Chemical Marketing, Essential Natural Oils.

North America was the largest region in the baobab ingredient market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baobab ingredient market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the baobab ingredient market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary products derived from baobab ingredients include baobab pulp, baobab powder, and baobab oil. Baobab pulp, extracted from the baobab fruit, is a type of fruit pulp. It is combined with water or milk to create baobab beverages and sauces. These products, sourced from both organic and conventional origins, are distributed through direct and indirect channels for applications in food and beverages, nutraceuticals, cosmetics, and other industries.

The baobab ingredient market research report is one of a series of new reports that provides baobab ingredient market statistics, including baobab ingredient industry global market size, regional shares, competitors with a baobab ingredient market share, detailed baobab ingredient market segments, market trends and opportunities, and any further data you may need to thrive in baobab ingredient industry. This baobab ingredient market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baobab ingredients market consists of sales of baobab ingredients, such as seeds, kernels, leaves, funicles, roots, and shells. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.