Business Case for Dynamic Imaging in Media Service Portals
- ID: 590870
- December 2007
- 28 Pages
Strategies and tactics for accelerating the time to market for promotional images, online advertising, and visual knowledge assets.
How dynamic imaging and related workflow automation technologies address the shortcomings of content management, enterprise resource planning, supply chain management, customer relationshiop management, and eCommerce.
Dynamic imaging automates the development, presentation, and distribution of images, illustrations, and photos, including online ads and promotional collateral. Defined as a type of workflow automation, most firms can quickly deploy dynamic imaging and generate a return on investment many times greater than investments made in departmental or enterprise computing systems.
Dynamic imaging plays an important role in the automation of marketing communications, speeding the time to market of selling images throughout a net-work of business entities or services called a brand media value chain. This report analyzes dynamic imaging benefits for three areas of a brand media value chain: eCommerce image portals and catalog commerce firms, enterprise information portals, and online magazine or newspaper publishers.
Page 5 Return on Investment for Dynamic Imaging
Page 6 What have most executives learned over the past ten years about return on IT investments?
Page 7 What differentiates the typical ROI for enterprise, departmental, workgroup, and desktop solutions?
Page 8 How will the ROI for dynamic imaging, a workflow automation solution, surpass the ROI for CRM, ERP, or enterprise content management?
Page 9 What is a brand media value chain?
Page 10 How can an image portal or catalog commerce firm benefit from dynamic imaging?
Page 11 How can enterprise information portals benefit from dynamic imaging?
Page 12 How can online publishers use dynamic imaging to increase reader involvement, charge advertising clients for new premium services, or augment their reprint business?
Page 13 What makes reusing photos and illustrations so expensive and time-consuming?
Page 14 How do media reuse and dynamic imaging accelerate business process cycle time for brands, catalog merchants, and publishers?
Page 15 What’s the business case for dynamic imaging?
Page 17 Capitalizing Your Digital Assets
Page 18 What’s the difference between content and digital assets?
Page 19 What is a digital asset?
Page 20 What distinguishes various types of digital assets?
Page 21 What is a digital master?
Page 22 How does digital imaging enable an enterprise to capitalize its media development expenses and put new tangible assets on the corporate balance sheet?
Page 23 What type of system will a firm need to fully exploit the value of its digital masters?
Page 24 What constitutes an enterprise solution for unlocking the value of the digital master?
Page 25 What are the other point solutions of an integrated media value chain?
Page 27 Dynamic Imaging Solutions
Page 28 What types of dynamic image servers should enterprises consider?
Page 30 What makes Adobe Graphics Server superior or even the best overall dynamic imaging solution for the market, today and tomorrow?
Page 31 About Us