Free-to-Air (FTA) services refer to television and radio services that are broadcast in an unencrypted format and are accessible to anyone with appropriate receiving equipment via subscriptions or other ongoing services. These services are generally transmitted on terrestrial radio waves and received through an antenna. Further, FTA services pertain to networks and broadcasters that deliver media for which no membership is required, even if it is transmitted to the viewer/listener through another carrier that needs a membership, such as cable television, the Internet, as well as satellite. However, in certain regions, these carriers may also be required to provide FTA channels even though a premium membership is not present.
The rise in adoption of Internet Protocol Television (IPTV) and the increase in number of subscribers is expected to drive the growth of the market. In addition, the surge in integration of government initiatives in digital broadcasting and FTA services fuels the growth of the free-to-air service market. However, lack of content security and data piracy is expected to limit the market growth. Conversely, the emergence of Over-the-top (OTT) platforms with free streaming services is anticipated to provide numerous opportunities for the expansion of the market during the forecast period.
The Free-to-Air (FTA) service market is segmented on the basis of device type, application, and region. Depending on device type, the market is classified into cable television, satellite television, mobile TV, and radio. By application, it is divided into residential and commercial. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global Free-to-Air (FTA) service market is dominated by key players such as AMC Networks, Inc., British Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, Eutelsat, ITV Plc, Mediaset S.p.A., ProSiebenSat.1 Media SE, RTL Group, and Sky Plc. These players have adopted various strategies, including partnership, collaboration, product launch, and developments to increase their market penetration and strengthen their position in the industry.
The rise in adoption of Internet Protocol Television (IPTV) and the increase in number of subscribers is expected to drive the growth of the market. In addition, the surge in integration of government initiatives in digital broadcasting and FTA services fuels the growth of the free-to-air service market. However, lack of content security and data piracy is expected to limit the market growth. Conversely, the emergence of Over-the-top (OTT) platforms with free streaming services is anticipated to provide numerous opportunities for the expansion of the market during the forecast period.
The Free-to-Air (FTA) service market is segmented on the basis of device type, application, and region. Depending on device type, the market is classified into cable television, satellite television, mobile TV, and radio. By application, it is divided into residential and commercial. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global Free-to-Air (FTA) service market is dominated by key players such as AMC Networks, Inc., British Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, Eutelsat, ITV Plc, Mediaset S.p.A., ProSiebenSat.1 Media SE, RTL Group, and Sky Plc. These players have adopted various strategies, including partnership, collaboration, product launch, and developments to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of the global free-to-air services market forecast along with the current & future trends to explain the imminent investment pockets.
- information about key drivers, restraints, & opportunities and their impact analysis on global free-to-air services market trends is provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
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Key Market Segments
By Device Type
- Cable Television
- Satellite Television
- Mobile TV
- Radio
By Application
- Residential
- Commercial
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Sky
- MEDIAFOREUROPE N.V.
- BBC.
- ITV plc
- AMC Networks, Inc.
- Deutsche Telekom AG
- Eutelsat
- ProSiebenSat.1 Media SE
- BT Group plc
- RTL Group
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FREE-TO-AIR (FTA) SERVICE MARKET, BY DEVICE TYPE
CHAPTER 5: FREE-TO-AIR (FTA) SERVICE MARKET, BY APPLICATION
CHAPTER 6: FREE-TO-AIR (FTA) SERVICE MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
The Free-to-Air (FTA) services Market is likely to experience a significant growth rate of 11.2% from 2023-2032, owing to an increase in investments in FTA channels and related technologies by global companies.Free-to-air (FTA) services are defined as television and radio services that are available to the public without requiring a subscription or payment. These services are usually funded through advertising or government funding, and they provide a wide range of content to viewers and listeners at almost negligible cost. Further, FTA services pertain to networks and broadcasters that deliver media for which no membership is required, even if it is transmitted to the viewer/listener through another carrier that needs a membership, such as cable television, the Internet, as well as satellite. In addition, FTA channels often include a combination of news, entertainment, sports, and educational programming. FTA radio services, on the other hand, provides a range of music, news, talk show, and other media content, which can be accessed via radio receiver without any subscription fees. However, the availability of free-to-air services can vary from region to region or country to country, depending on the regulatory environment and market conditions.
Key factors driving the growth of the free-to-air services market include the rise in adoption of Internet Protocol Television (IPTV), the rising integration of government initiatives in digital broadcasting & FTA services, and the increase in number of subscribers. New trends and technological advancements such as IPTV, are increasing the demand for the free-to-air service market. Nowadays, individuals are opting for high-quality devices on account of the rising technological advancements in TVs, such as the utilization of data analytics, to gain insights concerning public preference, which is boosting the free-to-air service market. Furthermore, the ongoing digital television transition, the introduction of high-definition (HD) picture format, internet penetration, and the increase in number of subscriptions are boosting the demand for the free-to-air service market. Moreover, the most critical factor in attracting and retaining viewers for FTA services is the quality of the content. This primarily ensures that programming is engaging, diverse, and appeals to a wide range of target audiences, which acts as a major driving for the free-to-air services market, as high-quality content may help in building a loyal consumer base. With the rise in investment in media content, FTA broadcasters have led to the creation of new content offerings, which is indeed strengthening the number of subscribers. In this case, developing countries such as India are becoming content hubs, with a wealth of material being developed for consumption locally and worldwide. These aforementioned factors are projected to pave the market demand for free-to-air services across the world.
Rise in the adoption of digital media technologies such as IPTV has gained immense popularity due to the growth of on-demand content services. Currently, IPTV enables viewers to access content on-demand, which is substantially appealing to consumers who prefer to watch shows and movies at their convenience. Unlike traditional cable or satellite TV, IPTV offers extensive libraries of content that viewers can browse and choose based on their preferences. Hence, the need for IPTV is witnessing considerable growth in the end-user segments, which further propels the growth outlook of the free-to-air services market. In addition, the popularity of IPTV also lies in the fact that the entire world is turning toward digitalization, as well as government authorities and companies are investing substantial amounts of funds in broadcasting and streaming services. For instance, in 2023, the New Zealand government invested US$25.7 million funds in Radio New Zealand (RNZ), of which US$12 million was allocated to maintain public media services, US$12 million for a new digital platform, and US$1.7 for Amplitude Modulation (AM) transmission. These investments are expected to reinforce news and current affairs coverage through a free multi-media digital platform to reach new target audiences, boost regional coverage to be truly national, and launch a new initiative to prioritize Maori and Pacific content. Hence, such strategic investments are progressively boosting the implementation of free-to-air services, as it has the potential to enable users to listen to or view content without needing a subscription, or ongoing cost Pay-per-view cost.
The global free-to-air services market is segmented into device type, application, and region. Depending on the component, the market is divided into cable television, satellite television, mobile television, and radio. By application, it is divided into residential and commercial. Region-wise, it is analyzed across North America (the U.S., and Canada), Europe (the UK, Germany, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The key players profiled in the study include AMC Networks, Inc., British Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, Eutelsat, ITV Plc, Mediaset S.p.A., ProSiebenSat.1 Media SE, RTL Group, and Sky Plc. The players in the market have been actively engaged in the adoption of various strategies such as expansion, product development, product launch, acquisition, partnership, and collaboration to remain competitive and gain an advantage over the competitors in the market. For instance, in May 2022, in August 2022, the UK telco. BT Group Plc launched a streaming-only option for Freeview channels without the need for a terrestrial antenna. The streaming option will give access to the main Freeview channels from the UK’s public service broadcasters, and a range of other channels, but will not include all the channels currently available over the air on Freeview.
Key Market Insights
By device type, the cable television segment was the highest revenue contributor to the market and is estimated to reach $154.46 billion by 2032, with a CAGR of 10.0%. However, the mobile television segment is estimated to be the fastest-growing segment with a CAGR of 13.5% during the forecast period.Based on application, the residential segment was the highest revenue contributor to the market, with $100.23 billion in 2022, and is estimated to reach $299.02 billion by 2032, with a CAGR of 11.9%.
Based on region, North America was the highest revenue contributor, accounting for $51.36 billion in 2022, and is estimated to reach $127.90 billion by 2032, with a CAGR of 9.9%.
Companies Mentioned
- Sky
- MEDIAFOREUROPE N.V.
- BBC.
- ITV plc
- AMC Networks, Inc.
- Deutsche Telekom AG
- Eutelsat
- ProSiebenSat.1 Media SE
- BT Group plc
- RTL Group
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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