The Latin America, Middle East and Africa Men Personal Care Market would witness market growth of 8.7% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market's volume is expected to surge to 1,468.1 million Units, showcasing a growth of 9.8% (2023-2030).
In recent years, the market has transformed from a niche segment into a burgeoning industry with enormous potential. As societal norms and expectations have shifted, men have become more conscious of grooming and self-care routines. This newfound focus on personal care and grooming influences individual lives and reshapes the market for men personal care products. Innovations like smart razors and grooming apps have emerged, providing men with personalized grooming experiences. These products often sync with smartphones to provide real-time data and recommendations. CBD and hemp extracts in personal care products have become a prominent trend, with men seeking the potential benefits of these natural compounds for their skin and hair.
The adoption of personal care products among men is a reflection of changing attitudes and perceptions. Historically, grooming and self-care were primarily associated with women, while men were often expected to be stoic and unconcerned about their appearance. However, this traditional mindset has been gradually replaced by more open and inclusive perspectives. Men are now challenging the stereotypes that once dictated their self-care routines, and the statistics speak for themselves.
Furthermore, beard care has gained traction in the Middle East and parts of Africa. Companies like Oud Essentials in the UAE offer a range of beard oils and grooming kits addressing the cultural significance of beards in the region. These products aim to maintain and style beards, catering to the grooming needs of men who embrace facial hair as part of their cultural identity. Consumer spending in the UAE is increasing rapidly. The retail economy saw a noteworthy 13 percent gain in expenditure in 2022. Therefore, increased e-commerce growth and consumer spending in the LAMEA region will propel the regional market.
The Brazil market dominated the LAMEA Men Personal Care Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $5,746.3 million by 2030. The Argentina market is experiencing a CAGR of 9.3% during (2023 - 2030). Additionally, The UAE market would exhibit a CAGR of 8.4% during (2023 - 2030).
Based on Price Range, the market is segmented into Low, Medium, and High. Based on Product, the market is segmented into Skin care (Face & Neck Cream / Lotions, Body & Head Cream / Lotions, and Cleansers & Moisturizers), Hair Care (Shampoo & Rinses, Hair Gel, Hair Conditioner, Hair Sprays & Creams, and Hair Dyes & Colors), Personal Cleanliness (Fragrances, Soaps, and Body Powder), Shaving (Shaving Cream, Shaving Soaps, Shaving Lotion, and Others), and Others (Mouth Washes & Breath Fresheners, Dental Care Tools, Facial Makeup, and Others). Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Shiseido Company Limited, The Colgate-Palmolive Company, Kao Corporation, Avon Products, Inc. (Natura &Co Holding S.A.), Unilever PLC, The Procter and Gamble Company, The Estee Lauder Companies, Inc., Johnson & Johnson, Reckitt Benckiser Group PLC, and L'Oréal S.A.
In recent years, the market has transformed from a niche segment into a burgeoning industry with enormous potential. As societal norms and expectations have shifted, men have become more conscious of grooming and self-care routines. This newfound focus on personal care and grooming influences individual lives and reshapes the market for men personal care products. Innovations like smart razors and grooming apps have emerged, providing men with personalized grooming experiences. These products often sync with smartphones to provide real-time data and recommendations. CBD and hemp extracts in personal care products have become a prominent trend, with men seeking the potential benefits of these natural compounds for their skin and hair.
The adoption of personal care products among men is a reflection of changing attitudes and perceptions. Historically, grooming and self-care were primarily associated with women, while men were often expected to be stoic and unconcerned about their appearance. However, this traditional mindset has been gradually replaced by more open and inclusive perspectives. Men are now challenging the stereotypes that once dictated their self-care routines, and the statistics speak for themselves.
Furthermore, beard care has gained traction in the Middle East and parts of Africa. Companies like Oud Essentials in the UAE offer a range of beard oils and grooming kits addressing the cultural significance of beards in the region. These products aim to maintain and style beards, catering to the grooming needs of men who embrace facial hair as part of their cultural identity. Consumer spending in the UAE is increasing rapidly. The retail economy saw a noteworthy 13 percent gain in expenditure in 2022. Therefore, increased e-commerce growth and consumer spending in the LAMEA region will propel the regional market.
The Brazil market dominated the LAMEA Men Personal Care Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $5,746.3 million by 2030. The Argentina market is experiencing a CAGR of 9.3% during (2023 - 2030). Additionally, The UAE market would exhibit a CAGR of 8.4% during (2023 - 2030).
Based on Price Range, the market is segmented into Low, Medium, and High. Based on Product, the market is segmented into Skin care (Face & Neck Cream / Lotions, Body & Head Cream / Lotions, and Cleansers & Moisturizers), Hair Care (Shampoo & Rinses, Hair Gel, Hair Conditioner, Hair Sprays & Creams, and Hair Dyes & Colors), Personal Cleanliness (Fragrances, Soaps, and Body Powder), Shaving (Shaving Cream, Shaving Soaps, Shaving Lotion, and Others), and Others (Mouth Washes & Breath Fresheners, Dental Care Tools, Facial Makeup, and Others). Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Shiseido Company Limited, The Colgate-Palmolive Company, Kao Corporation, Avon Products, Inc. (Natura &Co Holding S.A.), Unilever PLC, The Procter and Gamble Company, The Estee Lauder Companies, Inc., Johnson & Johnson, Reckitt Benckiser Group PLC, and L'Oréal S.A.
Scope of the Study
Market Segments Covered in the Report:
By Price Range (Volume, Million Units, USD Billion/Million, 2019-2030)- Low
- Medium
- High
- Skin care
- Face & Neck Cream / Lotions
- Body & Head Cream / Lotions
- Cleansers & Moisturizers
- Hair Care
- Shampoo & Rinses
- Hair Gel
- Hair Conditioner
- Hair Sprays & Creams
- Hair Dyes & Colors
- Personal Cleanliness
- Fragrances
- Soaps
- Body Powder
- Shaving
- Shaving Cream
- Shaving Soaps
- Shaving Lotion
- Others
- Others
- Mouth Washes & Breath Fresheners
- Dental Care Tools
- Facial Makeup
- Others
- Hypermarkets & Supermarkets
- Specialty Stores
- Convenience Stores
- Online Sales Channel
- Others
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Shiseido Company Limited
- The Colgate-Palmolive Company
- Kao Corporation
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Unilever PLC
- The Procter and Gamble Company
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Reckitt Benckiser Group PLC
- L'Oréal S.A.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. LAMEA Men Personal Care Market by Price Range
Chapter 6. LAMEA Men Personal Care Market by Product
Chapter 7. LAMEA Men Personal Care Market by Distribution Channel
Chapter 8. LAMEA Men Personal Care Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Shiseido Company Limited
- The Colgate-Palmolive Company
- Kao Corporation
- Avon Products, Inc. (Natura &Co Holding S.A.)
- Unilever PLC
- The Procter and Gamble Company
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Reckitt Benckiser Group PLC
- L'Oréal S.A.
Methodology
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