Europe Men Personal Care Market Size, Share & Industry Trends Analysis Report By Price Range (Low, Medium, and High), By Product, By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

The Europe Men Personal Care Market would witness market growth of 6.4% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 1,900.2 million Units, showcasing a growth of 6.6% (2019-2022).

Men gravitate towards natural and sustainable products, including organic ingredients and eco-friendly packaging. Men are showing a preference for personal care products formulated with natural and organic ingredients. Whether it's skincare, haircare, or grooming products, there's a growing demand for items free from synthetic chemicals, parabens, sulfates, and artificial fragrances. Organic ingredients such as botanical extracts, essential oils, plant-based compounds, and other naturally derived elements are incorporated into grooming products to provide a gentler, more sustainable alternative for men's skin and hair care. In addition to the product formulation, there's an increasing focus on sustainable packaging.

Men gravitate towards brands that utilize eco-friendly materials like recyclable plastics, glass, or biodegradable packaging. This shift aims to reduce the environmental impact of packaging waste and encourage responsible disposal or recycling practices. Moreover, the industry is embracing inclusivity and diversity in product marketing and formulation. Men of all backgrounds are being recognized and represented, and this trend is resonating with a broader customer base. Because of the ease of purchasing online and the abundance of information available, men can now choose personal care items with knowledge. The transition to online shopping has given brands new methods to connect with their target market.

Additionally, as per the data from Eurostat, in 2022, the annual median disposable income per resident of the European Union was 18,706 PPS. The figure exhibited significant variation among the EU Member States, spanning from 33,214 PPS in Luxembourg to 9,671 PPS in Bulgaria. The Nordic and Central European Union member states had the greatest per capita income levels. The median annual disposable income per resident in the EU was 18,706 PPS in 2022. The range of Member States within the European Union was as follows: Luxembourg recorded 33 214 PPS, the Netherlands 25 437 PPS, Bulgaria 9 671 PPS, and Slovakia 9 826 PPS. Since 2010, the EU's disposable income index has risen by 20% to 120 in 2022. Romania recorded the highest growth among Member States, with an index of 226. Thus, rising disposable income in many countries of Europe will boost the demand in the regional market.

The Germany market dominated the Europe Men Personal Care Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $14,799 million by 2030. The UK market is showcasing a CAGR of 5.5% during (2023 - 2030). Additionally, The France market would register a CAGR of 7.3% during (2023 - 2030).

Based on Price Range, the market is segmented into Low, Medium, and High. Based on Product, the market is segmented into Skin care (Face & Neck Cream / Lotions, Body & Head Cream / Lotions, and Cleansers & Moisturizers), Hair Care (Shampoo & Rinses, Hair Gel, Hair Conditioner, Hair Sprays & Creams, and Hair Dyes & Colors), Personal Cleanliness (Fragrances, Soaps, and Body Powder), Shaving (Shaving Cream, Shaving Soaps, Shaving Lotion, and Others), and Others (Mouth Washes & Breath Fresheners, Dental Care Tools, Facial Makeup, and Others). Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Shiseido Company Limited, The Colgate-Palmolive Company, Kao Corporation, Avon Products, Inc. (Natura &Co Holding S.A.), Unilever PLC, The Procter and Gamble Company, The Estee Lauder Companies, Inc., Johnson & Johnson, Reckitt Benckiser Group PLC, and L'Oréal S.A.

Scope of the Study

Market Segments Covered in the Report:

By Price Range (Volume, Million Units, USD Billion/Million, 2019-2030)

• Low
• Medium
• High

By Product (Volume, Million Units, USD Billion/Million, 2019-2030)

• Skin care
• Face & Neck Cream / Lotions
• Body & Head Cream / Lotions
• Cleansers & Moisturizers
• Hair Care
• Shampoo & Rinses
• Hair Gel
• Hair Conditioner
• Hair Sprays & Creams
• Hair Dyes & Colors
• Personal Cleanliness
• Fragrances
• Soaps
• Body Powder
• Shaving
• Shaving Cream
• Shaving Soaps
• Shaving Lotion
• Others
• Others
• Mouth Washes & Breath Fresheners
• Dental Care Tools
• Facial Makeup
• Others

By Distribution Channel (Volume, Million Units, USD Billion/Million, 2019-2030)

• Hypermarkets & Supermarkets
• Specialty Stores
• Convenience Stores
• Online Sales Channel
• Others

By Country (Volume, Million Units, USD Billion/Million, 2019-2030)

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Shiseido Company Limited
• The Colgate-Palmolive Company
• Kao Corporation
• Avon Products, Inc. (Natura &Co Holding S.A.)
• Unilever PLC
• The Procter and Gamble Company
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Reckitt Benckiser Group PLC
• L'Oréal S.A.

Unique Offerings

• Exhaustive coverage
• The highest number of Market tables and figures
• Subscription-based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free