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Egypt Food & Drink Report Q1 2008


Description: The Egypt Food Drink Report provides independent forecasts and competitive intelligence on Egypts food and drink industry.

Egypt’s food and drink and agricultural industry is continuing down its sometimes slow, sometimes difficult path to development. Recognising the important role that agriculture plays, both as a contributor to the economy and as a major source of employment, the government has been investing in agricultural development programmes. Another motivation behind this move to increase production is that the country is tremendously dependent on food imports in order to feed its large and rapidly growing population. Yet the food processing industry is also in need of government support, as this is another area in which Egypt has considerable untapped growth opportunities.

Although Egypt produces a wide variety of crops, only 3.5% of its landmass, mainly around the Nile delta, qualifies as agricultural land. Agricultural development is also held back by a number of technical, logistical and information-related obstacles. In order to realise the potential of the countrys agricultural sector, more investment is needed in the countrys human resources through the education of its farmers.

One of the main ways in which the government has been supporting this sector has been through land reclamation projects, which are very controversial due to the level of water usage involved. Some of these projects are huge in scale, with the feasibility of such projects continually questioned. Many argue that what the government needs to focus on instead is teaching farmers about irrigation, crop rotation, efficient harvesting and transportation methods. Taking these criticisms on board, the governments Ministry of Trade and Industry is now working with a series of international organisations to help inform farmers of fair market prices for their crops, as well as provide them with technical information for storage and transportation. If Egypts farmers can be taught to adopt more efficient and sustainable farming techniques then the potential of the countrys agricultural sector will be vastly improved.

Meanwhile, the food processing industry is also characterised by its high potential but numerous obstacles. The domestic food-processing sector is growing and has attracted increasing investment in recent years. Egypt has ambitious plans to modernise its food-processing sector, with the ultimate aim of increasing its export markets. Already, free trade agreements with neighbouring Middle Eastern countries have led to a thriving export industry for Egyptian food products. Many companies operating in Egypt have to deal with a shortage of qualified personnel, finding it difficult to recruit employees with the right skill sets across all levels of their operations. This is due to the fact that although education levels are relatively high in Egypt, there is a considerable mismatch between skills taught in schools and those required by most employers.

Although labour is cheap, there is still a deficit of trained and experienced staff, leading to inefficiencies in the running of businesses. If the government invests in its human resources in terms of improving education and practical skills, this could have a major positive impact on both the agricultural and food processing industry.


Contents: Executive Summary 5
Business Environment 6
Regional Food & Drink Business Environment Ratings 6
Table: Middle East Food & Drink Business Environment Ratings - Q108 8
Egypt’s Food & Drink Business Environment Rating 8
SWOT Analysis 10
Mass Grocery Retail 10
Egypt Mass Grocery Retail Industry SWOT10
Food and Drink 11
Egypt Food And Drink Industry SWOT11
Macroeconomic Outlook12
Table: Egypt - Economic Activity 14
Retail 15
Regional Overview: Convenience Retail in the Middle East 15
Table: Convenience Store Sales (US$bn) 18
Industry Forecast Scenario19
Table: Mass Grocery Retail Sales by Format (US$bn) 20
Table: Grocery Retail Sales By Format - Historical Data and Forecasts 20
Industry Developments21
Market Overview 22
Table: Structure Of Egypts Mass Grocery Retail Market By Estimated Number of Outlets24
Table: Structure Of Egypts Mass Grocery Retail Market, Sales Value By Format (US$bn) 24
Table: Value Of Sales Per Outlet, 200624
Food And Drink 25
Regional Overview: Coffee and Doughnut Shops in the Middle East 25
Table: GDP Per Capita, US$ 26
Industry Forecast Scenario29
Food 29
Table: Egypt Food Consumption Indicators 29
Table: Egypt Food Sub-sector Indicators 30
Drink30
Table: Egypt Alcoholic Drink Industry Data 31
Industry Developments31
Food 31
Drink33
Market Overview 34
Agriculture34
Table: Agricultural Production Of Major Crops, 2005 34
Table: Egyptian Organic Agricultural Data 35
Food 35
Table: Egyptian Dairy Industry Data 36
Drink36
Tobacco 38
Industry Forecast Scenario38
Table: Egypt Cigarette Sales Data39
Market Overview 39
Competitive Landscape40
Key Players40
Mass Grocery Retail 40
Table: Key Players In Egypts Mass Grocery Retail Sector 40
Food and Drink 41
Table: Key Players In Egypts Food And Drink Sector 41
Regional Company Case Studies42
Drink: Aujan in the Middle East 42
Table: Aujan Industries - The Figures, 200642
Table: Aujan Shareholders 43
Table: Aujan Industries Production Facilities In Saudi Arabia 44
Mass Grocery Retail: Carrefour in the Middle East 45
Table: Carrefour’s Middle East Operations - The Figures 45
Table: Carrefours Middle East Network By Market 46
Food: Kraft in the Middle East and Africa 49
Table: Krafts Key Brands In The Middle East 49
Company Analysis52
Food 52
Cairo Poultry Company (CPC)52
Faragalla53
Drink54
Al-Ahram Beverages Co (ABC) 54
Mass Grocery Retail 55
Metro (Mansour Group) 55
Tobacco 56
Eastern Tobacco Company (ETC) 56
Food & Drink Ratings Appendix 57
Introduction: Revised Methodology 57
Ratings Overview57
Ratings System57
Indicators57
Table: Limits of Potential Returns 58
Table: Risks to Realisation of Potential Returns59
Weighting59
Table: Weighting 60
BMI Forecast Modelling61
How We Generate Our Industry Forecasts 61
Retail Industry 61
Sources 62


Companies Mentioned - Al-Ahram Beverages Co (ABC) - Aujan - Cairo Poultry Company (CPC)Faragalla - Carrefour - Eastern Tobacco Company (ETC) - Kraft - Metro (Mansour Group)


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