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Social Networking Goes Mobile Product Image

Social Networking Goes Mobile

  • Published: February 2008
  • Region: Global
  • 51 Pages
  • Pyramid Research, Inc

FEATURED COMPANIES

  • 3 UK
  • Centennial Wireless
  • GREE
  • mixi
  • Orkut
  • TMN
  • MORE

Social networking sites like MySpace and Facebook have emerged recently as some of the hottest names on the Internet, with daily news reports of new partnerships, advertising initiatives and acquisition activity. Indeed, several of the top five social networking sites — MySpace, Facebook, Hi5, Orkut and Friendster — rank among the top 10 most-visited websites globally. Unsurprisingly, the growth in interest in social networking has led to a number of important deals by major online brands and media firms. These include News Corp’s July 2005 acquisition of MySpace for US$580m and more recently Microsoft’s purchase of a 1.6% stake in Facebook for $240m, a purchase price that values the entire company, which has annual revenue of some $100-150m, at an impressive $15bn.

The report Social Networking Goes Mobile by Pyramid Research looks at the social networking business model and analyzes its future, including forecasting the number of social networking members expected globally by 2012. In addition, this executive-level report assesses the current and future state of mobile social networking, whereby members access their favorite sites using their mobile devices. READ MORE >

Acronyms and abbreviations
Companies mentioned in this report
Executive summary
Section 1: Defining the terms: what is social networking?
1.1 Web 2.0
1.2 What is social networking?
1.3 Social networking goes international
1.4 The impact of social networking on user behavior
Section 2: Understanding the social networking business model
2.1 How do SNSs make money?
2.2 Will Google change the rules for social networking?
Section 3: Social networking in a mobile world
3.1 What are the forces bringing mobile operators and social networking sites together?
3.2 Drivers and inhibitors of mobile social networking
Section 4: Mobile operator initiatives in the social networking space
4.1 The flat rate, open-access model
4.2 The partnership model
4.3 The proprietary community
4.4 Operator social networking initiatives
4.5 Can mobile social networking users reach 1bn?
Section 5: Understanding the mobile social networking business model
5.1 Advertising
5.2 Mobile access to social networking sites
5.3 Monthly subscription fees
5.4 Usage charges
5.5 Other potential revenue sources
Section 6: Company profiles
6.1 T-Mobile: Web’n’walk is linchpin in social networking strategy
6.2 SeeMeTV: A successful proprietary community today, but for how long?
6.3 Facebook: Making advertising social
6.4 Ovi: Nokia’s door to the Web
6.5 Intercasting: The mobile social networking aggregator
Section 7: Conclusions
Additional resources

Table of exhibits
Exhibit 1: Active social networking users worldwide, by site (530m total)
Exhibit 2: Overview of top five social networking sites, 2007
Exhibit 3: Facebook registered users, 2004-2007
Exhibit 4: Worldwide active SNS members, 2006-2010
Exhibit 5: A selection of leading ‘homegrown’ social networking sites
Exhibit 6: Top 10 online activities of European Internet users
Exhibit 7: Impact of the Internet on other user activities
Exhibit 8: Major SNS business models
Exhibit 9: Top 10 sites on the Web (January 2008)
Exhibit 10: Worldwide mobile users versus worldwide Internet users, 2006-2012
Exhibit 11: Forces driving and inhibiting mobile social networking
Exhibit 12: Mobile bandwidth available to subscribers is on the rise
Exhibit 13: Leading mobile operators’ social networking initiatives, as of January 2008
Exhibit 14: Mobile social networking users globally, 2006-2012
Exhibit 15: Following the money; sources of revenue
Exhibit 16: Current and future addressable opportunity for US mobile operators in mobile social
networking
Exhibit 17: T-Mobile UK’s 12-month web’n’walk offers
Exhibit 18: Ovi serves as media and communications dashboard across devices and access platforms
Exhibit 19: Intercasting’s Anthem platform

3 UK
Alexa
Alltel
Amina.com
Apple
aSmallWorld
AT&T
Avex
Bebo
Boost Mobile
Break Media
Buongiorno
Cellular South
Centennial Wireless
Cingular Wireless
Claro
Community Connect
Cricket Communications
Cyworld
dodgeball
eBay
European Interactive
Advertising Association
Facebook
Financial Times
Friendster
Geni.com
Google
GREE
Harvard University
Helio
Hi5
Intercasting Corp
LG
LinkedIn
LiveJournal
Loop Mobile
M:metrics
MCI
MeetUp.com
MetroPCS Wireless
Microsoft
mixi
MSN
MySpace
Netlog
News Corp
Nimbuzz
Nokia
NTT DoCoMo
O2
O2 Germany
O2 UK
Opera
Optimus
Orange UK
Orkut
Piczo
Reuters Space
RIM
SAPO
Sermo
SFR
SK Telecom
Skyrock
Six Apart Ltd
Sprint
STA Travel
studiVZ
Telecom Italia Mobile (TIM)
Telefónica
TIM
TMN
T-Mobile
T-Mobile USA
Verizon Wireless
Virgin Mobile
Virgin Mobile France
Virgin Mobile USA
VKontakte
Vodafone
Vodafone Spain
Vodafone UK
Wretch
Yahoo
YouTube
Zolve

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