Enterprise Applications Investment in Medium-sized Enterprises H2 2007 (Databook)

Datamonitor, January 2008, Pages: 23

This databook from the Technology Trends service helps vendors to understand medium-sized enterprises current and forthcoming investment in enterprise applications. The data has been drawn from interviews with over 173 IT managers conducted in H2 2007.

Scope

- We have interviewed 500 IT decision makers about their investment in 8 core enterprise technologies.

- Interviews have been conducted with IT decision makers to gain an understanding of their attitudes to, and adoption of, various technologies.

- The interviews have been spread evenly across 8 geographical markets and span 10 vertical markets and 5 enterprise size bands.

Highlights of this title

Over the course of 2007, we are publishing over 100 databooks with Technology Trends data cut by technology, vertical market, geography and size band.

Key reasons to purchase this title

- Gain insight into key technology investment patterns and trends in target markets.

- Understand evolving customer IT budgets, attitudes to technology adoption, technology decision-making processes, and perception of technology vendors.

- Enable your sales, marketing and product teams to address your IT audience.

OVERVIEW 1
Catalyst 1
Summary 1
ENTERPRISE APPLICATIONS INVESTMENT IN MEDIUM-SIZED ENTERPRISES 5
Extent to which medium-sized enterprises currently have or use enterprise applications 5
Medium-sized enterprises that are considering investment in enterprise applications in the next 6 months 7
Medium-sized enterprises that are considering investment in enterprise applications in 6 months to 2 years time 9
Medium-sized enterprises’ preferred approach to buying enterprise applications 11
Most influential positions within medium-sized enterprises when making investment decisions regarding enterprise applications 13
Vendors that medium-sized enterprises believe to be leaders in the field of enterprise applications 15
APPENDIX 17
Breakdown of the Technology Trends sample by geography 17
Breakdown of the Technology Trends sample by company size 19
Breakdown of the Technology Trends sample by company revenue 21
Further reading 23
Ask the analyst 23

LIST OF FIGURES
Figure 1: Extent to which medium-sized enterprises currently have or use enterprise applications 5
Figure 2: Medium-sized enterprises that are considering investment in enterprise applications in the next 6 months 7
Figure 3: Medium-sized enterprises that are considering investment in enterprise applications in 6 months to 2 years time 9
Figure 4: Medium-sized enterprises’ preferred approach to buying enterprise applications 11
Figure 5: Most influential positions within medium-sized enterprises when making investment decisions regarding enterprise applications 13
Figure 6: Vendors that medium-sized enterprises believe to be leaders in the field of enterprise applications 15
Figure 7: Breakdown of the Technology Trends sample by geography 17
Figure 8: Breakdown of the Technology Trends sample by company size 19
Figure 9: Breakdown of Technology Trends sample by company revenue 21

LIST OF TABLES
Table 1: Extent to which medium-sized enterprises currently have or use enterprise applications 6
Table 2: Medium-sized enterprises that are considering investment in enterprise applications in the next 6 months 8
Table 3: Medium-sized enterprises that are considering investment in enterprise applications in 6 months to 2 years time 10
Table 4: Medium-sized enterprises’ preferred approach to buying enterprise applications 12
Table 5: Most influential positions within medium-sized enterprises when making investment decisions regarding enterprise applications 14
Table 6: Vendors that medium-sized enterprises believe to be leaders in the field of enterprise applications 16
Table 7: Breakdown of the Technology Trends sample by geography 18
Table 8: Breakdown of the Technology Trends sample by company size 20
Table 9: Breakdown of Technology Trends sample by company revenue 22

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