Chinese Markets for SMS and MMS

AMID Co, February 2008, Pages: 251

Chinas demand for SMS and MMS services has grown at a fast pace in the past decade. In the next five years, demand will continue to grow. This new study examines Chinas economic trends, investment environment, industry development, industry structure, marketing channels and major industry participants. Historical data (1996, 2001 and 2006) and long-term forecasts throught 2011 and 2016 are presented. Major producers in China are profiled.

I. INTRODUCTION

Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. SMS AND MMS INDUSTRY ASSESSMENTS

SMS and MMS Industry Structure
Market Size
Market Growth Drivers
Major Cell Phone Producer Facility Locations, Output and Capacity
Market Share of Key Cell Phone Producers
Labor Costs
Potential Entrants
Major End-Users
Major Distributors
Major Foreign Investments
Technology Development

IV. SMS AND MMS SALES FORECASTS

Overview
Short Message Services Output
Entertainment Services
Information & News Services
SMS Services Providers
Web Portal
Specialized Short Message Service Providers
Tencent Technology Limited
Multimedia Message Services Output Forecast
Entertainment Services
Information & News Services
MMS Service Providers
China Mobile Monternet
Sina
Sohu
Tom
Others
Communication Carriers
China Mobile
China Unicom
Cellular Phone Production and Demand
SMS Cellular Phones
MMS Cellular Phones
Major Cellular Phone Manufacturers
Nokia
Sony-Ericsson
Motorola
Samsung
Bird
TCL
Kejian
Others
Short Message Services Trends
Fixed Phone Short Message Services
Multimedia Message Services Trends
GSM/GPRS 2.5G Services
CDMA2000 1X 2.5G Services
SMS Pricing Trends
MMS Pricing Trends

V. SMS AND MMS MARKET OUTLOOKS

SMS and MMS Markets Outlook Overview
Government Wireless Communications Industry Regulations
Population and Demographics Trends by Region
North
Northeast
South
East
Southwest
Northwest
SMS and MMS Subscribers Outlook by Region
North
Northeast
South
East
Southwest
Northwest
Consumer Income Trends
Consumer Spending Trends
SMS and MMS Revenues by Region
North
Northeast
South
East
Southwest
Northwest

VI. MARKETING STRATEGIES

Distribution System in China
Chinas Distribution System
Cell Phone Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels
Exporting to China
Export Market Overview
Chinese Trading Practice
Trading Companies
Import Restrictions in China
Technology Licensing
Technology Licensing Overview
Intellectual Property Protection
Joint Venture
Joint Venture Overview
Advantages and Disadvantages
Wholly Owned Enterprises
Foreign Wholly Owned Enterprises Overview
Advantages and Disadvantages
Other Market Entry Channels
Setting up Sales Offices
Selling to China Through Attending Trade Fairs
Contacting Chinese Companies
Advertising
Market Entry Strategies
Understanding Differences
Business Practice Differences
Knowledge of Regulations and Restrictions
Dealing with Governments

VI. SMS AND MMS SERVICES AND EQUIPMENT PRODUCER DIRECTORY

SMS and MMS Service Providers Profiles
Chinese Communication Carriers Profiles
Cellular Phone Manufactures Profiles
Cellular Phone Distributors
Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

Economic Outlook Summary
SMS and MMS Output Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China
China’s Exports to its Leading Trade Partners
Key Commodity Imports into China
China’s Imports from Its Leading Trade Partners

III. SMS AND MMS INDUSTRY ASSESSMENTS

Major Cell Phone Producer Facility Locations, Output and Capacity
Market Share of Key Cell Phone Producers
Labor Costs
Major Foreign Investments

V. SMS AND MMS SALES FORECASTS

Overview
Short Message Services Output
Entertainment Services
Information & News Services
SMS Services Providers
Web Portal
Specialized Short Message Service Providers
Tencent Technology Limited
Multimedia Message Services Output Forecast
Entertainment Services
Information & News Services
MMS Service Providers
Communication Carriers
China Mobile
China Unicom
Cellular Phone Production and Demand
SMS Cellular Phones
MMS Cellular Phones
Major Cellular Phone Manufacturers

V. SMS AND MMS MARKET OUTLOOKS

SMS and MMS Markets Outlook Overview
Government Wireless Communications Industry Regulations
Population and Demographics Trends by Region
North
Northeast
South
East
Southwest
Northwest
SMS and MMS Subscribers Outlook by Region
North
Northeast
South
East
Southwest
Northwest
Consumer Income Trends
Consumer Spending Trends
SMS and MMS Revenues by Region
North
Northeast
South
East
Southwest
Northwest

LIST OF CHARTS

SMS and MMS Output Summary
Chinas GDP and Industrial Output
Industrial Output by Ownership
Population Trends
Foreign Investments and Loans
China’s Imports and Exports
Key Commodity Exports from China
Key Commodity Imports into China
SMS and MMS Output
Short Message Services Revenues by Region in 2007

- Bird
- China Mobile
- China Mobile Monternet
- China Unicom
- Kejian
- Motorola
- Nokia
- Samsung
- Sina
- Sohu
- Sony-Ericsson
- TCL
- Tencent Technology Limited
- Tom

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