The global AI in patient engagement market size was estimated to be USD 6.29 billion in 2023 and is expected to reach at USD 52.28 billion by 2034 with a CAGR of 21.23% during the forecast period 2024-2034. Rising demand for personalized treatment plans & healthcare experiences that are customized to patient interactions, leveraging individual data and preferences, surge in technological advancements, the escalating requirement to control the mounting healthcare costs makes AI an appealing solution for healthcare providers, as it enables automation & operational efficiency, growing digital transformation in healthcare, increasing research & development activities, rising technological advancements, growing adoption of telehealth & virtual care solutions, and surge in introduction of innovative solutions by healthcare providers to support patients in virtual care are some of the key factors boosting the market growth.
Surge in introduction of innovative solutions by healthcare providers to support patients in virtual care is predicted to boost the market growth during the forecast period. The increasing accessibility of healthcare data is fueling the adoption of artificial intelligence (AI) for data analytics. This AI utilization enables the prediction of health outcomes, the identification of high-risk patients, and the delivery of actionable insights to enhance patient engagement and care management. Patient engagement holds significant importance in healthcare, as it involves patients actively participating in their healthcare journey, making informed decisions, and adhering to treatment plans. AI in patient engagement refers to the application of AI technologies and methodologies to enhance the interaction between healthcare providers, healthcare systems, and patients. For instance, in April 2023, Notable, a prominent intelligent automation company in healthcare, introduced Patient AI, marking the world's first application of large language models (LLMs) and GPT (the technology behind ChatGPT) to deliver personalized healthcare solutions on a broad scale.
By delivery type, cloud-based was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to its capacity for scalability, remote accessibility, & adaptability make it an excellent option for healthcare providers searching for cost-effective & versatile solutions. Cloud platforms enable the smooth integration of data from diverse sources, ensuring the examination of patient data for personalized engagement. Additionally, they provide frequent updates, strong data security protocols, and compliance certifications, which reduce the need for maintenance and address privacy worries. Cloud-based solutions encourage collaboration, connectivity, and efficient communication among healthcare practitioners and patients, while also utilizing advanced machine learning and AI capabilities to derive data-driven insights. For instance, in July 2022, PatientBond and Vizient have partnered to offer digital tools for promoting behavioral change in the healthcare sector. This collaboration in patient engagement aims to support academic medical centers (AMCs), pediatric providers, community hospitals, and similar institutions in addressing care gaps, reducing readmissions, and accomplishing other healthcare goals. Additionally, on-premise is predicted to grow at fastest CAGR during the forecast period. Healthcare providers can simplify administrative tasks, tailor patient interactions, and enhance the overall efficiency of their practices. These advancements can foster a patient-centered healthcare setting that improves communication, accessibility, and the overall quality of care. These solutions play a crucial role in elevating the overall patient experience.
By technology, chatbots was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to its real-time & automated patient interactions, growing demand by healthcare providers to enhance patient engagement, streamline processes, & improve overall healthcare experiences, and surge in launch of advanced solutions. For instance, in March 2023, Microsoft is unveiling a novel solution called Dragon Ambient eXperience (DAX) Express, marking a significant advancement in healthcare to automate clinical documentation on a large scale. DAX Express is an integrated automated clinical documentation application that is the first to blend established conversational and ambient AI with the advanced reasoning and natural language capabilities of OpenAI's GPT-4. Additionally, computer vision is predicted to grow at fastest CAGR during the forecast period owing to the surge in advancements in deep learning algorithms, growing demand for automation & efficiency, and increasing technological developments.
By functionality, communication was the highest revenue-grossing segment in the global AI in patient engagement market in 2023. AI solutions with a focus on communication enable smooth and individualized interactions between healthcare providers and patients, leading to improved engagement and overall healthcare experiences. These technologies include chatbots, virtual assistants, and telehealth solutions, allowing for instant responses to patient queries, appointment booking, health education, and real-time monitoring. By enhancing accessibility, streamlining communication, and delivering personalized care, AI-driven communication tools have become a fundamental component of patient engagement strategies, bringing about transformative changes in the healthcare industry. For instance, in August 2023, NextGen Healthcare, represented by NXGN, has disclosed its extension of the existing partnership with Luma Health, a pioneer in the Patient Success Platform market. This collaboration is aimed at delivering artificial intelligence (AI)-enhanced solutions for patient communication to clients who utilize the Nextgen Enterprise Electronic Health Records (EHR) Program. Additionally, health tracking & insights is predicted to grow at fastest CAGR during the forecast period owing to the growing demand for remote patient monitoring & data-driven healthcare approaches. AI-driven tools and devices provide ongoing monitoring of patients' health metrics and behaviors, yielding valuable insights for both healthcare providers and patients. These solutions enable proactive healthcare interventions, personalized treatment plans, and enhanced patient engagement through real-time data analysis and predictive capabilities.
By therapeutic area, chronic disease management was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to the growing geriatric population, surge in prevalence of chronic health conditions, increasing adoption of digital technologies, and rising introduction of cutting-edge tools. For instance, in June 2023, LeanTaaS, a well-regarded leader in the burgeoning healthcare AI industry, has unveiled iQueue Autopilot. This innovative solution is being described as a "first-of-its-kind, generative AI solution" for hospital operations. According to a company press release, iQueue Autopilot will offer hospital leaders human-like conversations and actionable insights to assist in decision-making for various aspects of patient flow, scheduling, command center operations, block management, staffing, and other capacity management use cases in both inpatient and outpatient settings.” Additionally, health & wellness is predicted to grow at fastest CAGR during the forecast period. AI-driven patient engagement solutions are vital in fostering health and well-being by contributing to the prevention and early detection of health issues. They also assist individuals in managing their overall health, whether in partnership with healthcare providers or through self-care practices.
By application, outpatient health management was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to the increasing emphasis on managing healthcare beyond traditional clinical environments, AI plays a pivotal role in providing individualized care, enabling remote monitoring, and improving patient interactions, rising prevalence of chronic diseases, growing adoption of telehealth. Additionally, others is predicted to grow at fastest CAGR during the forecast period owing to a wide range of inventive solutions and emerging applications that go beyond the well-established categories, surge in adoption of new AI-driven technologies & inventive methods for patient engagement, increase in continuous innovation & diversity within the AI-powered patient engagement field. For instance, in October 2023, ZS, a worldwide management consulting and technology company, has introduced the AI-powered ZAIDYN Connected Health solution as part of the ZAIDYN by ZS platform. ZAIDYN Connected Health is designed to assist pharmaceutical companies, healthcare providers, and payers in innovating to better comprehend unmet needs, enhance patient engagement, and improve health outcomes.
By end-user, providers was the highest revenue-grossing segment in the global AI in patient engagement market in 2023. Healthcare providers attend to the largest patient populations and often act as the primary point of contact for a wide spectrum of health-related matters, spanning general inquiries to specialized consultations. Therefore, they constitute the most extensive user base adopting patient engagement solutions. For instance, in September 2023, Orion Health has introduced Virtuoso, a digital front door technology created to integrate health system data into a unified healthcare platform. It is designed to enhance patient and family access to medical services. Additionally, payers is predicted to grow at fastest CAGR during the forecast period owing to the increasing adoption of patient and customer engagement solutions, which provide widespread coverage and promote the delivery of value-based healthcare services. To enhance this expansion, payers are devising strategies to oversee patient care and establish connections with patients at every stage of their treatment journey.
North America region is anticipated for the highest revenue share during the forecast period owing to the participation of significant players in the industry, increasing use of mobile health (mHealth) & electronic health record (EHR) systems, significant investments made by leading companies in patient engagement software, and rising launch of innovative platforms. For instance, in August 2023, ZextGen Healthcare, a healthcare technology solutions provider, has unveiled its new patient engagement platform, known as NextGen Luma. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the surge in prevalence of internet & smartphone usage, increasing enhancements in healthcare infrastructure, growing technological advancements, and rising development of novel solutions for patient care. For instance, in June 2023, IQVIA has been awarded the "Best AI-based Solution for Healthcare" accolade in the sixth annual AI Breakthrough Awards. These awards are presented by a prominent market intelligence organization that acknowledges the foremost companies, technologies, and products in the global Artificial Intelligence (AI) market.
Surge in introduction of innovative solutions by healthcare providers to support patients in virtual care is predicted to boost the market growth during the forecast period. The increasing accessibility of healthcare data is fueling the adoption of artificial intelligence (AI) for data analytics. This AI utilization enables the prediction of health outcomes, the identification of high-risk patients, and the delivery of actionable insights to enhance patient engagement and care management. Patient engagement holds significant importance in healthcare, as it involves patients actively participating in their healthcare journey, making informed decisions, and adhering to treatment plans. AI in patient engagement refers to the application of AI technologies and methodologies to enhance the interaction between healthcare providers, healthcare systems, and patients. For instance, in April 2023, Notable, a prominent intelligent automation company in healthcare, introduced Patient AI, marking the world's first application of large language models (LLMs) and GPT (the technology behind ChatGPT) to deliver personalized healthcare solutions on a broad scale.
By delivery type, cloud-based was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to its capacity for scalability, remote accessibility, & adaptability make it an excellent option for healthcare providers searching for cost-effective & versatile solutions. Cloud platforms enable the smooth integration of data from diverse sources, ensuring the examination of patient data for personalized engagement. Additionally, they provide frequent updates, strong data security protocols, and compliance certifications, which reduce the need for maintenance and address privacy worries. Cloud-based solutions encourage collaboration, connectivity, and efficient communication among healthcare practitioners and patients, while also utilizing advanced machine learning and AI capabilities to derive data-driven insights. For instance, in July 2022, PatientBond and Vizient have partnered to offer digital tools for promoting behavioral change in the healthcare sector. This collaboration in patient engagement aims to support academic medical centers (AMCs), pediatric providers, community hospitals, and similar institutions in addressing care gaps, reducing readmissions, and accomplishing other healthcare goals. Additionally, on-premise is predicted to grow at fastest CAGR during the forecast period. Healthcare providers can simplify administrative tasks, tailor patient interactions, and enhance the overall efficiency of their practices. These advancements can foster a patient-centered healthcare setting that improves communication, accessibility, and the overall quality of care. These solutions play a crucial role in elevating the overall patient experience.
By technology, chatbots was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to its real-time & automated patient interactions, growing demand by healthcare providers to enhance patient engagement, streamline processes, & improve overall healthcare experiences, and surge in launch of advanced solutions. For instance, in March 2023, Microsoft is unveiling a novel solution called Dragon Ambient eXperience (DAX) Express, marking a significant advancement in healthcare to automate clinical documentation on a large scale. DAX Express is an integrated automated clinical documentation application that is the first to blend established conversational and ambient AI with the advanced reasoning and natural language capabilities of OpenAI's GPT-4. Additionally, computer vision is predicted to grow at fastest CAGR during the forecast period owing to the surge in advancements in deep learning algorithms, growing demand for automation & efficiency, and increasing technological developments.
By functionality, communication was the highest revenue-grossing segment in the global AI in patient engagement market in 2023. AI solutions with a focus on communication enable smooth and individualized interactions between healthcare providers and patients, leading to improved engagement and overall healthcare experiences. These technologies include chatbots, virtual assistants, and telehealth solutions, allowing for instant responses to patient queries, appointment booking, health education, and real-time monitoring. By enhancing accessibility, streamlining communication, and delivering personalized care, AI-driven communication tools have become a fundamental component of patient engagement strategies, bringing about transformative changes in the healthcare industry. For instance, in August 2023, NextGen Healthcare, represented by NXGN, has disclosed its extension of the existing partnership with Luma Health, a pioneer in the Patient Success Platform market. This collaboration is aimed at delivering artificial intelligence (AI)-enhanced solutions for patient communication to clients who utilize the Nextgen Enterprise Electronic Health Records (EHR) Program. Additionally, health tracking & insights is predicted to grow at fastest CAGR during the forecast period owing to the growing demand for remote patient monitoring & data-driven healthcare approaches. AI-driven tools and devices provide ongoing monitoring of patients' health metrics and behaviors, yielding valuable insights for both healthcare providers and patients. These solutions enable proactive healthcare interventions, personalized treatment plans, and enhanced patient engagement through real-time data analysis and predictive capabilities.
By therapeutic area, chronic disease management was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to the growing geriatric population, surge in prevalence of chronic health conditions, increasing adoption of digital technologies, and rising introduction of cutting-edge tools. For instance, in June 2023, LeanTaaS, a well-regarded leader in the burgeoning healthcare AI industry, has unveiled iQueue Autopilot. This innovative solution is being described as a "first-of-its-kind, generative AI solution" for hospital operations. According to a company press release, iQueue Autopilot will offer hospital leaders human-like conversations and actionable insights to assist in decision-making for various aspects of patient flow, scheduling, command center operations, block management, staffing, and other capacity management use cases in both inpatient and outpatient settings.” Additionally, health & wellness is predicted to grow at fastest CAGR during the forecast period. AI-driven patient engagement solutions are vital in fostering health and well-being by contributing to the prevention and early detection of health issues. They also assist individuals in managing their overall health, whether in partnership with healthcare providers or through self-care practices.
By application, outpatient health management was the highest revenue-grossing segment in the global AI in patient engagement market in 2023 owing to the increasing emphasis on managing healthcare beyond traditional clinical environments, AI plays a pivotal role in providing individualized care, enabling remote monitoring, and improving patient interactions, rising prevalence of chronic diseases, growing adoption of telehealth. Additionally, others is predicted to grow at fastest CAGR during the forecast period owing to a wide range of inventive solutions and emerging applications that go beyond the well-established categories, surge in adoption of new AI-driven technologies & inventive methods for patient engagement, increase in continuous innovation & diversity within the AI-powered patient engagement field. For instance, in October 2023, ZS, a worldwide management consulting and technology company, has introduced the AI-powered ZAIDYN Connected Health solution as part of the ZAIDYN by ZS platform. ZAIDYN Connected Health is designed to assist pharmaceutical companies, healthcare providers, and payers in innovating to better comprehend unmet needs, enhance patient engagement, and improve health outcomes.
By end-user, providers was the highest revenue-grossing segment in the global AI in patient engagement market in 2023. Healthcare providers attend to the largest patient populations and often act as the primary point of contact for a wide spectrum of health-related matters, spanning general inquiries to specialized consultations. Therefore, they constitute the most extensive user base adopting patient engagement solutions. For instance, in September 2023, Orion Health has introduced Virtuoso, a digital front door technology created to integrate health system data into a unified healthcare platform. It is designed to enhance patient and family access to medical services. Additionally, payers is predicted to grow at fastest CAGR during the forecast period owing to the increasing adoption of patient and customer engagement solutions, which provide widespread coverage and promote the delivery of value-based healthcare services. To enhance this expansion, payers are devising strategies to oversee patient care and establish connections with patients at every stage of their treatment journey.
North America region is anticipated for the highest revenue share during the forecast period owing to the participation of significant players in the industry, increasing use of mobile health (mHealth) & electronic health record (EHR) systems, significant investments made by leading companies in patient engagement software, and rising launch of innovative platforms. For instance, in August 2023, ZextGen Healthcare, a healthcare technology solutions provider, has unveiled its new patient engagement platform, known as NextGen Luma. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the surge in prevalence of internet & smartphone usage, increasing enhancements in healthcare infrastructure, growing technological advancements, and rising development of novel solutions for patient care. For instance, in June 2023, IQVIA has been awarded the "Best AI-based Solution for Healthcare" accolade in the sixth annual AI Breakthrough Awards. These awards are presented by a prominent market intelligence organization that acknowledges the foremost companies, technologies, and products in the global Artificial Intelligence (AI) market.
Segmentation: AI In Patient Engagement Market Report 2023 - 2034
AI In Patient Engagement Market Analysis & Forecast by Deliver Type 2023 - 2034 (Revenue USD Bn)
- On-premise
- Cloud-based
AI In Patient Engagement Market Analysis & Forecast by Technology 2023 - 2034 (Revenue USD Bn)
- Chatbots
- Computer Vision
- NLP (Natural Language Processing
AI In Patient Engagement Market Analysis & Forecast by Functionality 2023 - 2034 (Revenue USD Bn)
- Health Tracking & Insights
- Administrative
- Communication
- Patient Education
- Billing & Payments
- Others
AI In Patient Engagement Market Analysis & Forecast by Therapeutic Area 2023 - 2034 (Revenue USD Bn)
- Chronic Disease Management
- Health & Wellness
- Others
AI In Patient Engagement Market Analysis & Forecast by Application 2023 - 2034 (Revenue USD Bn)
- In-Patient Health Management
- Population Health Management
- Outpatient Health Management
- Others
AI In Patient Engagement Market Analysis & Forecast by End-user 2023 - 2034 (Revenue USD Bn)
- Providers
- Payers
- Others
AI In Patient Engagement Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. AI In Patient Engagement Market: Delivery Type Estimates & Trend Analysis
8. AI In Patient Engagement Market: Technology Estimates & Trend Analysis
9. AI In Patient Engagement Market: Functionality Estimates & Trend Analysis
10. AI In Patient Engagement Market: Therapeutic Area Estimates & Trend Analysis
11. AI In Patient Engagement Market: Application Estimates & Trend Analysis
12. AI In Patient Engagement Market: End-user Estimates & Trend Analysis
13. Regional Market Analysis
14. North America AI In Patient Engagement Market
15. Europe Global AI In Patient Engagement Market
16. Asia Pacific Global AI In Patient Engagement Market
17. Latin America Global AI In Patient Engagement Market
18. MEA Global AI In Patient Engagement Market
19. Competitor Analysis
20. Company Profiles
Companies Mentioned
- Health Catalyst
- Infermedica
- Roche
- PatientBond
- Aiva Health
- Lark Health
- Cerner Corporation
- Ada Health
- Welltok
- IBM Watson Health
- American Well (Amwell)
- Nuance Communications
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 6.29 Billion |
| Forecasted Market Value ( USD | $ 52.28 Billion |
| Compound Annual Growth Rate | 21.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
