The UK: Home Category Data, The Consumer - Living room furniture 2023 report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on six key subcategories: overall living room furniture, armchairs & settees, suites, seating, table and storage. Consumer data is based on our 2023 UK living room survey, using a panel of 2,000 nationally representative consumers.
Scope
- DFS holds the highest conversion rate in the overall living room furniture among upholstery
- IKEA was the most shopped at retailer for armchairs & settees, seating, table and storage
- 70.6% of respondents cited range as the reason for their purchase of living room furniture
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions - Upholstery
- Definitions - Non-upholstered
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Research Prior to Purchase
- Views Prior to Purchase
- Category-specific questions
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations (Upholstery), 2023
- Purchase Motivations (Non-upholstered), 2023
- Retailer Conversion Rates (Upholstery), 2023
- Retailer Conversion Rates (Non-upholstered), 2023
- Retailers Purchased from by Subcategory (Top 5) Upholstery, 2023
- Retailers Purchased from by Subcategory (Top 5) Non-upholstered, 2023
- Retailer Usage by Demographic (Overall living room furniture, 2023
- Retailer Usage by Demographic (Upholstery), 2023
- Retailer Usage by Demographic (Non-upholstered), 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle (Upholstery), 2023
- Replacement Cycle (Non-upholstered), 2023
- Retailers Visited & Purchased from (Upholstery), 2023
- Retailers Visited & Purchased from (Non-upholstered), 2023
- Retailer Profile - IKEA, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Argos, 2023
- Retailer Profile - DFS, 2022
- Retailer Profile - Dunelm, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching (Upholstery), 2023
- Channel Usage when Purchasing (Upholstery), 2023
- Channel Usage when Researching (Non-upholstered), 2023
- Channel Usage when Purchasing (Non-upholstered), 2023
- Online Fulfilment Methods (Upholstery), 2023
- Online Fulfilment Methods (Non-upholstered), 2023
- Shopper Views on Online Shopping for Outdoor furniture, 2023
- Satisfaction with Online Shopping for Outdoor furniture, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Opinions on living room furniture, 2023
- Materials used for the upholstered furniture, 2023
- Living room usage over the past month, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- B&M
- DFS
- Dunelm
- IKEA
- John Lewis & Partners
- Next
- Oak Furniture Land
- ScS
- Sofology
- Wayfair
