Over 85% of M-Commerce sales globally were conducted via smartphone, as estimated in 2023
Brick-and-mortar stores and mobile commerce are on the rise globally
One significant trend in the global Omnichannel commerce is the resurgence of brick-and-mortar stores, with half of respondents citing "knowledgeable and helpful sales associates" as the most crucial aspect of their physical store experience. Despite the rise of online shopping, the report reveals a continued demand for personalized and knowledgeable in-store assistance.
In the realm of mobile commerce (M-Commerce), there has been a notable increase worldwide, with over 40% share of retail E-Commerce sales estimated in 2023. Of these M-Commerce sales, around 85% were conducted via smartphones, underlining the ubiquity of mobile devices in the shopping journey.
Global B2C E-Commerce shoppers increasingly favor in-store pickup for online purchases
Interestingly, the convergence of online and offline channels is evident, with around quarter of B2C E-Commerce shoppers globally opting to pick up their online purchases in-store or curbside in October 2022. The ability to physically inspect products and ensure accuracy in orders drove a significant portion of global respondents to choose this hybrid shopping approach in February 2023.
Additionally, over the six months leading up to February 2023, a notable number of global Metaverse users reported engaging in product purchases following experiences of testing and browsing stores through metaverse platforms. This intriguing trend suggests a growing influence of virtual environments on consumer behavior, where users are not only exploring but actively making informed purchase decisions within the metaverse landscape.
Key questions answered in the report:
- What percentage of global M-Commerce sales occurred through smartphones in 2023?
- What drove B2C E-Commerce shoppers globally to opt for in-store pickup in February 2023?
- What are the omnichannel commerce trends are observed across global regions?
- What percentage of global SMBs and enterprises saw physical stores as crucial for future commerce growth in September 2022?
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