Poultry Packaging Market - Forecasts from 2024 to 2029

The poultry packaging market is evaluated at US$6.673 billion for the year 2022 and is projected to grow at a CAGR of 5.66% to reach a market size of US$9.808 billion by the year 2029.

Poultry packaging refers to the process of designing and producing packaging materials and solutions specifically tailored for poultry products such as chicken, turkey, and other types of poultry. The primary aim of poultry packaging is to protect and preserve the freshness, safety, and quality of these perishable food items during storage, transportation, and display. This packaging includes various formats like vacuum-sealed bags, trays, containers, and wraps that help prevent contamination, extend shelf life, and provide essential product information for consumers, ensuring they receive poultry products in optimal condition.

MARKET TRENDS:

The poultry packaging market is projected to grow at a significant level in the forecast period. The poultry packaging market refers to the industry that produces and supplies packaging materials and solutions tailored for poultry products, including chicken, turkey, and other poultry items. This market is focused on preserving the freshness, safety, and quality of poultry products during storage and transportation while catering to consumer preferences for convenience, hygiene, and product information.

Market drivers for the poultry packaging industry include the increasing demand for poultry products globally, the need for extended shelf life and reduced food waste, advancements in packaging technologies for improved safety and traceability, and the growing awareness of sustainable and eco-friendly packaging options to address environmental concerns.

MARKET DRIVERS:

Rising global demand for poultry products is anticipated to fuel the market.

The poultry packaging market is greatly impacted by the growing demand for chicken products in several ways. Poultry products are becoming more and more popular worldwide as consumers gravitate towards more convenient protein sources and healthier diet options. Owing to the increase in demand, effective and dependable packaging solutions are required to guarantee the quality, safety, and preservation of poultry products through the supply chain.

Maintaining product freshness, avoiding contamination, and extending shelf life are all made possible by packaging, which helps businesses satisfy consumer expectations for convenience and food safety. In emerging nations, growing urbanization, shifting lifestyles, and rising disposable incomes all contribute to the growing demand for packaged poultry products, which in turn fuels market expansion.

Advancements in packaging technology are expected to upsurge the market expansion.

Technological developments in packaging have a significant effect on the market for poultry packaging and are revolutionizing how poultry products are transported, kept, and eaten. These developments improve chicken packaging in several ways, including convenience, safety, sustainability, and preservation. For example, the advancement of intelligent and active packaging technology allows antimicrobials and oxygen scavengers to be included, prolonging the shelf life of poultry items and cutting down on food waste.

With the use of modified atmosphere packaging (MAP) procedures, product freshness and quality are maintained by regulating the environment inside the package to inhibit microbial growth and enzymatic reactions. Additionally, advancements in barrier materials and coatings improve the resilience of packaging against rips, tears, and moisture, maintaining product integrity through the supply chain.

MARKET RESTRAINTS:

Several obstacles affect the poultry packaging market's growth trajectory. The strict regulations controlling food packaging materials, especially those related to safety, cleanliness, and environmental sustainability, provide a major obstacle. For poultry packaging makers, complying with these rules sometimes means using specialized materials and techniques, which can raise manufacturing costs. Poultry products' perishable nature also creates logistical issues, necessitating packaging methods that preserve product freshness, increase shelf life and reduce food waste.

Furthermore, shifting costs for raw materials can put pressure on profit margins, particularly for packaging materials derived from petroleum, such as plastics. Additionally, the industry is changing because of customer expectations for environmentally friendly and sustainable packaging solutions, which is pushing producers of poultry packaging to make investments in compostable, biodegradable, and recyclable packaging alternatives.

Positive growth is expected in the flexible packaging segment.

The flexible packaging segment of the poultry packaging market is witnessing rapid positive growth due to the increasing demand for convenient and lightweight packaging solutions. Flexible packaging offers easy opening and resealing making it ideal for consumers seeking convenience. Its lightweight and versatile nature makes it suitable for various poultry products like chicken and turkey. Moreover, the affordability of flexible packaging makes it a cost-effective choice for poultry producers.

Asia Pacific is predicted to account for a significant share of the poultry packaging market.

The Asia Pacific region is projected to lead the poultry packaging market share due to several factors. With the world's largest population and rapid population growth, there will be an increased demand for poultry products, driving the need for poultry packaging. Rising disposable incomes in the region will contribute to the demand for processed and packaged foods, with poultry products being a popular choice.

The growing preference for convenient and healthy food options is also anticipated to fuel the demand for poultry packaging. Moreover, the presence of major poultry producers like China, India, and Indonesia, investing in new packaging technologies and expanding production capacity, will further drive the growth of the poultry packaging market in the region.

Market Developments:

• In August 2023, Curbside-recyclable AmFiberTM Performance Paper packaging, a new addition to the AmFiber portfolio, was made available for purchase in North America starting today, according to Amcor, a pioneer in the development and production of sustainable packaging solutions. Performance paper, prequalified by How2Recycle®, satisfies curbside recycling requirements for reliability, enabling manufacturers to provide customers packaging with more sustainable end-of-life. A wider range of markets, such as dairy, meat, poultry, seafood, ready meals, lawn and garden, and personal care, may use Amcor's AmFiber portfolio of paper-based packaging.
• In February 2023, Harpak-ULMA launched Tight-Chicken™ machines in North America, automating leakproof vacuum bagging for poultry products. This smart solution reduces manual labor, increases production efficiency, and promotes sustainability by reducing plastic usage.
• In February 2023, Amcor introduced recyclable PrimeSeal and DairySeal films with heat resistance for meat, fish, and dairy products. These transparent polyethylene films lower carbon footprints by 80% compared to existing PA and PE films. They are recyclable within PE streams, heat-resistant, and provide tight, wrinkle-free packaging. The films come in various thicknesses, offering protection for fresh and processed meat, fish, and hard cheese.

Segmentation:

By Packaging Material Type

• Plastic
• Paper
• Molded Pulp

By Product Type

• Flexible
• Pouches
• Bags
• Films and Wraps
• Others
• Rigid
• Trays
• Bowls
• Cans
• Boxes

By Meat

• Chicken Meat
• Turkey Meat
• Ducks Meat

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others 
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others 
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others 
• Asia Pacific
• China
• Japan
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others