“I find this book to be an invaluable resource, offering a comprehensive guide for assessing and addressing public health issues. Its unique blend of theoretical insights and real-world narratives provides a nuanced understanding of interventions in practical contexts. This book is an essential tool for both current and aspiring professionals in the public health sector.”
- DANE MINNICK, Indiana Division of Mental Health and Addiction
Real stories, real solutions - a unique textbook that embeds definitions and descriptions of program planning principles within the story of one town grappling with the opioid crisis
In Health Promotion Planning: Learning from the Accounts of Public Health Practitioners, you will embark on a journey through the heart of a small midwestern city, where a community grapples with the daunting challenges of the opioid epidemic. The book uses narratives in a creative and engaging way, weaving together the real-life accounts of over 100 public health practitioners.
As you follow the saga of the town, you will see program planning principles in action. Through the intricacies of substance use and opioid-related challenges, this book sheds light on the interconnected efforts of diverse programs, including needs assessment, health education curriculum, health communication campaigns, environmental change strategies, peer support initiatives, and community organizing.
Students and practitioners will uncover the principles and processes of building health promotion programs. Discussion questions and activities at the end of each chapter stimulate reflection and exploration, offering a valuable resource for instructors and individual learners.
Health Promotion Planning is a powerful glimpse into public health practice, inspiring future generations to take up the mantle in addressing societal challenges. Learners will witness health promotion in action as they follow the compelling stories inside - where lessons are learned, lives are changed, and hope emerges from the frontlines of a devastating epidemic.
Table of Contents
Note to Instructors ix
Foreword xi
Acknowledgments xiii
Introduction 1
One: Community Health Needs Assessment: Collecting Data to Inform Interventions 17
Two: Fatality Review Board: Identifying Risk Factors for Poor Health Outcomes 30
Three: Maternal Treatment Program: Using Consumer Analysis to Target a Specific Segment of the Population 44
Four: Recovery Ride and Rally: Event Planning and Process Improvement 60
Five: Red Ribbon Week: Raising Support to Change Community Norms 74
Six: The Wise Program: Social Marketing Strategies to Promote Health Education Interventions 88
Seven: Peer-run Warmline: Managing and Evaluating a Health Communication Program 103
Eight: An Interprofessional Symposium: Recruiting Planning Committee Members and Setting Measurable Goals and Objectives 120
Nine: Recovery Café: Building an Environmental Change Strategy for Positive Health Outcomes 133
Ten: Grassroots Community Organizing: Assessing Readiness for Change 149
Eleven: Trauma-informed Care: Creating Health Communication Campaigns for Public Awareness 165
Twelve: Working with External Vendors: Knowing What to Look for 178
Thirteen: Working with Volunteers: Learning Management Skills 184
Fourteen: Working Across Institutions: Sharing Knowledge on Substance Use Disorders 192
Index 200
