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Opportunities in the Middle East and Africa Household Products Industry

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    Report

  • 143 Pages
  • December 2023
  • Region: Africa, Middle East
  • GlobalData
  • ID: 5930861
The Middle East and Africa household products industry was valued at $22.8 billion in 2022 and is forecast to record a compound annual growth rate (CAGR) of 11%, to reach $38.3 billion in 2027. In volume terms, the region is expected post a CAGR of 1.5% during 2022-27 (forecast period). Textile washing products was the largest category in the Middle East and African household products industry in 2022, generating sales of $9.8 billion and a 42.9% share of the overall industry. Tissue & hygiene was the second leading category accounting for a 27.8% value share. Based on the relative performance of countries on multiple metrics, Saudi Arabia, Qatar, Oman, and Egypt were shortlisted as high-potential countries, primarily due to their large household products industry sizes, projected high value growth rates, and rising per capita value levels. Among these high-potential countries, Egypt amassed the largest market share of the household products industry in 2022, in both value and volume terms. Likewise, Egypt is also anticipated to record the fastest CAGR in value terms during the forecast period.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa household products industry, analyzing data from 23 countries in the region. It includes analysis on the following -
  • Market environment: Includes industry size, market size, and growth analysis by category.
  • High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
  • Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private label in the region.
  • Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and Africa household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; B-2-B supply; cash & carries and warehouse clubs; e-retailers; and others. Others includes, parapharmacies/drugstores, direct sellers, department stores, and other channels.
  • Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
  • Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and Africa household products industry.
  • Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Executive Summary
Part 1: Market Environment
  • Market Size Analysis - Middle East and Africa Compared with Other Regions
  • Value and Volume Growth Analysis by Region
  • Middle East and Africa Market Growth Analysis by Country
  • Middle East and Africa Market Growth Analysis by Categories
Part 2: High-Potential Countries’ Analysis
  • Methodology - Identifying High-Potential Countries
  • Top Four High-Potential Countries in Middle East and Africa
  • Overview of High-Potential Countries in Middle East and Africa
  • Growth Contribution Analysis by Country (1/5)
  • Growth Contribution Analysis by Country (2/5)
  • Growth Contribution Analysis by Country (3/5)
  • Growth Contribution Analysis by Country (4/5)
  • Growth Contribution Analysis by Country (5/5)
  • Value Share Analysis of Household Products Categories
  • Change in Value Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis
Part 3: Country Deep Dive
  • Overview of the Saudi Arabian Household Products Industry
  • Key Trends in the Saudi Arabian Household Products Industry
  • Overview of the Qatari Household Products Industry
  • Key Trends in the Qatari Household Products Industry
  • Overview of the Egyptian Household Products Industry
  • Key Trends in the Egyptian Household Products Industry
  • Overview of the Omani Household Products Industry
  • Key Trends in the Omani Household Products Industry
Part 4: Success Stories
  • About Success Stories
  • Case Study: JIK Bleach
  • Case Study: Sunlight Summer Sensations 2-in-1 Auto Washing Liquid Detergent
  • Case Study: Raid Multi-Insect Killer Odorless
Part 5: Competitive Environment
  • Leading Companies’ Shares in the Middle East and Africa Household Products Industry
  • Brand Share Analysis of Top Five Companies
  • Leading Companies in the Middle East and Africa Household Products Industry
  • Leading Brands in the Middle East and Africa Household Products Industry
  • Private label Penetration in the Middle East and Africa Household Products Industry
Part 6: Distribution Analysis
  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category
Part 7: Packaging Analysis
  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type
Part 8: Challenges and Future Outlook
  • Key Challenges in the Middle East and Africa Household Products Industry
  • Future Outlook of the Middle East and African Household Products Industry
Part 9: Select Industry Metrics
  • Middle East and Africa Patent Filings
  • Middle East and Africa Patent Filings by Company
  • Global Patent Filings
  • Middle East and Africa Job Analytics by Company
  • Middle East and Africa Job Analytics by Theme
  • Global Deals
  • Appendix
  • Definitions
  • About the Publisher
List of Tables
  • Regional comparison: market size, growth, and per capita analysis, 2022-27
  • Overview of high-potential countries in the Middle East and Africa
  • Value share of the household products categories, by country, 2022
  • Change in consumption of categories within household products industry (value terms), by country, 2022-27
  • Top five companies’ shares by brand (in value terms) in the Middle East and Africa household products industry, 2022
  • Private label penetration (in value terms) in household products industry, 2022
  • Leading distribution channels in the Middle East and Africa by country, value share (%), 2022
  • Leading distribution channels in the Middle East and Africa by category, value share (%), 2022
List of Figures
  • Annual value growth analysis by region, 2022-27
  • Annual volume growth analysis by region, 2022-27
  • Volume growth analysis of countries compared with regional average growth
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by categories in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the air fresheners category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the bleach category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the dishwashing products category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the general purpose cleaners category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the insecticides category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the polishes category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the scouring products category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the textile washing products category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the tissue & hygiene category in the Middle East and Africa, 2022-27
  • Country-level contribution to the growth of the toilet care category in the Middle East and Africa, 2022-27
  • Per capita consumption by category in the Middle East and Africa by country, 2022
  • Per capita expenditure by category in the Middle East and Africa by country, 2022
  • Saudi Arabia: Category share
  • Qatar: Category share
  • Egypt: Category share
  • Oman: Category share
  • Leading companies in the Middle East and Africa household products industry by value sales (% share), 2022
  • Leading companies in the Middle East and Africa household products industry by value sales ($ million), 2022
  • Leading brands (including private label) in the Middle East and Africa household products industry by value sales ($ million), 2022
  • Key pack material volume (units) share, 2022
  • Unit volume growth by pack material, 2017-27
  • Key pack type volume (units) share, 2022
  • Unit volume growth by pack type, 2017-27
  • Key closure type volume (units) share, 2022
  • Unit volume growth by closure type, 2017-27
  • Key primary outer type volume (units) share, 2022
  • Unit volume growth by primary outer type, 2017-27
  • Total household products patent filings, Middle East and Africa, 2022
  • Household products industry patent filings by leading companies, Middle East and Africa, 2022
  • Total job postings in Middle East and Africa household products industry by company, 2022
  • Job postings in Middle East and Africa household product industry by theme, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Procter & Gamble
  • Unilever
  • Henekel
  • Reckitt Benckiser
  • SC Johnson & Son
  • Qatar Detergent Co
  • Kimberly-Clark