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Mobile Media 2008: The Third Screen for Entertainment
Rider Research, Jan 2008, Pages: 72
This report describes the current state of information & entertainment content on mobile devices and shows how content will be delivered over high-speed wireless networks to millions of always-connected multimedia mobile phones such as the iPhone.
The potential size of the market for mobile media is staggering. The thought of several billion consumers carrying around a handheld device that is capable of playing video and audio entertainment is making content creators salivate.
Some key points:
- More multimedia mobile phones (300 million) will be sold in 2008 than TV sets - these are phones that can play audio and video as well as browse the internet.
- Half the world's population - 3.3 billion - now has a mobile phone subscription
- Nokia says 25% of entertainment on mobile devices will come from online communities by 2012. How will media companies participate?
- The rapid spread of broadband to homes caught many within the media and entertainment industry by surprise. Can they move to provide consumers with their seemingly unquenchable demand for entertainment?
'Mobile Media 2008: The Third Screen for Entertainment' is a 72-page report that provides an overview of the industry for delivering entertainment to mobile devices, profiling some of the key players and providing a preview of what is likely to lie ahead.
Mobile Internet Technology
Most of the needed technology for high speed internet access is available now. The last remaining technology barriers are in the updating of portable devices and deployment of national networks.
That the technology will soon be available is a certainty. What is less certain is how much video and music will be available. Where consumer eyes go, entertainment content is sure to follow.
The Next 5 Years
The next five years will see the entertainment industry delivering content to always-on portable devices that most consumers are expected to have at all times in their pocket or bag.
Content will be delivered to an individual, not to a household.
Mobile devices, with their smaller screens and their use where attention spans are shorter, will demand made-for-mobile content, such as mobisodes from the studios and ringtones from the record companies.
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