The South & Central America live IP broadcasting equipment market is expected to grow from US$ 35.53 million in 2022 to US$ 84.81 million by 2030. It is estimated to grow at a CAGR of 11.5% from 2022 to 2030.
The availability of high-speed internet connections, such as broadband and 4G/5G mobile networks, is expected to play a vital role in enabling seamless streaming experiences. Faster internet speeds aid in reduced buffering times, smoother playback, and the ability to stream UHD and HD content. It is expected to significantly enhance the overall user experience and contribute to the growing popularity of live-streaming services during the forecast period. Therefore, growth in 5G infrastructure and increasing adoption of smart devices are expected to supplement South & Central America live IP broadcasting equipment market growth during the forecast period.
Brazil is one of the wealthiest nations and is the largest media market in SAM. According to the ITA, Brazil has numerous radio stations (in thousands) and TV channels (in hundreds), which are highly influential media channels with concentrated ownership that is tightly regulated by governments. These radios and TV channels create the demand for the technology required for broadcasting high-quality and real-time content over the Internet, which further fosters the demand for efficient live IP broadcasting equipment in SAM.
Based on product type, the South & Central America live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held the largest share of the South & Central America live IP broadcasting equipment market in 2022.
Based on application, the South & Central America live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held the largest share of the South & Central America live IP broadcasting equipment market in 2022.
Based on country, the South & Central America live IP broadcasting equipment market is segmented int o the Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America live IP broadcasting equipment market in 2022.
AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, EVS Broadcast Equipment SA, Cisco Systems Inc, and Belden Inc are some of the leading companies operating in the South & Central America live IP broadcasting equipment market.
Growth in 5G Infrastructure and Increasing Adoption of Smart Devices Fuel the South & Central America Live IP Broadcasting Equipment Market
Increasing adoption of smart devices and better access to higher internet speeds are anticipated to create lucrative opportunities for the South & Central America live IP broadcasting equipment market. The increasing penetration of tablets, smartphones, smart TVs, and other connected devices has provided users with more avenues to access live streaming services. Thus, the increasing adoption of smart devices is expected to pave growth opportunities for the South & Central America live IP broadcasting equipment market growth during the forecast period.The availability of high-speed internet connections, such as broadband and 4G/5G mobile networks, is expected to play a vital role in enabling seamless streaming experiences. Faster internet speeds aid in reduced buffering times, smoother playback, and the ability to stream UHD and HD content. It is expected to significantly enhance the overall user experience and contribute to the growing popularity of live-streaming services during the forecast period. Therefore, growth in 5G infrastructure and increasing adoption of smart devices are expected to supplement South & Central America live IP broadcasting equipment market growth during the forecast period.
South & Central America Live IP Broadcasting Equipment Market Overview
The live IP broadcasting equipment market in South America (SAM) is further segmented into Brazil, Argentina, and the Rest of SAM. Economies in South America have progressed at a faster rate on average than the economies of developed countries. With the rising digitalization in Brazil, Argentina, Colombia, Chile, El Salvador, Guatemala, and Peru, South America has become a prime contributor to the global live IP broadcasting equipment market. The escalating demand for online content and increasing internet penetration are the prominent factors propelling the media and entertainment industry in this region, which eventually catalyzes the live IP broadcasting equipment market.Brazil is one of the wealthiest nations and is the largest media market in SAM. According to the ITA, Brazil has numerous radio stations (in thousands) and TV channels (in hundreds), which are highly influential media channels with concentrated ownership that is tightly regulated by governments. These radios and TV channels create the demand for the technology required for broadcasting high-quality and real-time content over the Internet, which further fosters the demand for efficient live IP broadcasting equipment in SAM.
South & Central America Live IP Broadcasting Equipment Market Revenue and Forecast to 2030 (US$ Million)
South & Central America live IP Broadcasting Equipment Market Segmentation
The South & Central America live IP broadcasting equipment market is segmented into product type, application, and country.Based on product type, the South & Central America live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held the largest share of the South & Central America live IP broadcasting equipment market in 2022.
Based on application, the South & Central America live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held the largest share of the South & Central America live IP broadcasting equipment market in 2022.
Based on country, the South & Central America live IP broadcasting equipment market is segmented int o the Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America live IP broadcasting equipment market in 2022.
AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, EVS Broadcast Equipment SA, Cisco Systems Inc, and Belden Inc are some of the leading companies operating in the South & Central America live IP broadcasting equipment market.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodologys
4. South & Central America Live IP Broadcasting Equipment Market Landscape
5. South & Central America Live IP Broadcasting Equipment Market - Key Industry Dynamics
6. South & Central America Live IP Broadcasting Equipment Market - Market Analysis
7. South & Central America Live IP Broadcasting Equipment Market Analysis - Product Type
8. South & Central America Live IP Broadcasting Equipment Market Analysis - Application
9. South & Central America Live IP Broadcasting Equipment Market - Country Analysis
10. Live IP Broadcasting Equipment Market - Impact of COVID-19 Pandemic
11. South & Central America Competitive Landscape
12. Industry Landscape
13. Company Profiles
14. Appendix
List of Tables
List of Figures
Executive Summary
At 11.5% CAGR, the South & Central America Live IP Broadcasting Equipment Market is speculated to be worth US$ 84.81 million by 2030.According to this research, the South & Central America Live IP Broadcasting Equipment market was valued at US$ 35.53 million in 2022 and is expected to reach US$ 84.81 million by 2030, registering a CAGR of 11.5% from 2022 to 2030. Increasing demand for live streaming from numerous industries is the critical factor attributed to the South & Central America live IP broadcasting equipment market expansion.
Broadcasting has traditionally required an enormous investment in equipment and resources, including recorders and cameras, editing, broadcasting solutions, playback and recording equipment, infrastructure, and a large workforce to supervise the complete process. With the rapid shift of viewers from television to digital world, remaining competitive in broadcast media is challenging but essential for long-term viability. Providing broadcasters with the tools to provide UHD/HDR content more efficiently across several platforms is now necessary. Over the past few years, live streaming existed across numerous consumer platforms. For instance, the fitness industry is emerging as a prominent live-streaming user. The pandemic-induced quarantines in 2020 saw a sharp uptick in usage. Live broadcasts can also improve and grow direct engagement with customers and community-based partnerships, further propelling the South & Central America live IP broadcasting equipment market growth. Thus, the demand for live streaming from numerous industries is likely to increase during the forecast period.
On the contrary, government-imposed rules and regulations hampers the South & Central America live IP broadcasting equipment market.
Based on product type, the South & Central America live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held 36.1% share of South & Central America live IP broadcasting equipment market in 2022, amassing US$ 12.82 million. It is projected to garner US$ 33.08 million by 2030 to expand at 12.6% CAGR during 2022-2030.
Based on application, the South & Central America live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held 52.2% share of South & Central America live IP broadcasting equipment market in 2022, amassing US$ 18.53 million. It is projected to garner US$ 46.80 million by 2030 to expand at 12.3% CAGR during 2022-2030.
Based on country, the South & Central America live IP broadcasting equipment market has been categorized into the Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 61.4% share of South & Central America live IP broadcasting equipment market in 2022. It was assessed at US$ 21.81 million in 2023 and is likely to hit US$ 55.11 million by 2030, exhibiting a CAGR of 12.3% during 2022-2030.
Key players operating in the South & Central America live IP broadcasting equipment market are AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, EVS Broadcast Equipment SA, Cisco Systems Inc, and Belden Inc, among others.
In 2022, In collaboration with Ideal Systems Group, Sony provided Alaraby Television with an IP HD/4K-ready Live Production studio that would be operational in time for the FIFA World Cup Qatar 2022. The signal routing, control, and setup solutions for the IP live production system include Sony's Live System Management (LSM) and IP Control Software. Additionally, Sony offered two XV-S7000 multi-format video switchers, 11 4K HDC-3500 system cameras, and operability for mid-range productions. In 2023, Multi-site playout systemization across on-prem and cloud takes a giant step forward with the launch of Imagine Communications’ Aviator Orchestrator™ platform. Combining capabilities for managing and maintaining redundant channel configurations, keeping multiple linear playout systems in sync, and managing the signal flow of live sources.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AJA Video Systems Inc
- Belden Inc
- Cisco Systems Inc
- EVS Broadcast Equipment SA
- Grass Valley Canada
- Harmonic Inc
- Imagine Communications
- Sony Group Corp
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 127 |
| Published | November 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value in 2022 | 35.53 Million |
| Forecasted Market Value by 2030 | 84.81 Million |
| Compound Annual Growth Rate | 11.5% |
