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The UK Messaging Market, 2008-2011


Description: This report is focused on the market for messaging systems and capabilities in the United Kingdom. We conducted a survey specifically for this
report in order to understand current market dynamics in the UK and also to provide a point of comparison with the North American market for messaging. Early subscribers to this study were provided the opportunity to submit questions that were fielded in the surveys conducted for this report. As a result, the research focus of this report was shaped to some extent by these organizations that represent a wide range of vendors in the messaging market.

Key Findings and Trends Discussed in this Report

- Messaging storage growth is a growing problem
Messaging storage problems are considered to be the most serious among the variety of problems that plague messaging management – storagerelated
problems comprise eight of the top 10 concerns. Messaging decision makers report that total messaging storage has increased by a mean of 51% during the past 12 months, while the median growth in message storage growth is 28%.

- Many organizations are not prepared for compliance
An overwhelming majority of organizations feel they are only moderately equipped to address regulatory, HR, and legal issues surrounding email.
Interestingly, while a late 2006 survey of UK-based organizations found that only 22% of organizations considered themselves to be well equipped or very well equipped, 32% believe they are this well equipped today.

- Messaging is expensive
The median cost per seat for providing messaging services is £15 per seat per month. Per seat messaging costs vary widely with about one quarter of
organizations estimating that they spend less than £5 per seat per month, while just over 30% calculate that they spend between £5 and £20 per seat
per month. However, just over 40% estimate the cost at more than £20 per seat per month.

- Most decision makers cannot accurately assess messaging costs
Most organizations are not highly confident in their ability to calculate the cost per seat per month of the overall messaging service. Only one in 11
decision makers demonstrates significant confidence in their estimates of the total cost of providing messaging services in their organizations.

-Hosting is on the rise
UK-based organizations project they will cautiously adopt outsourcing or hosted services for both their core messaging system, as well as for ancillary
services (archiving, filtering, security, and encryption). Most will still keep their primary messaging infrastructure in-house, but by 2010 the penetration of
hosted/outsourcing model for email security will be 28%, for disaster recovery and business continuity it will reach 23%, and for archiving it will reach 12%.

-Exchange 2007 adoption will be significant
For those on the Microsoft Exchange messaging platform, just over 25% plan to upgrade to version 2007 in the next 12 months, while a third of
organizations plan on upgrading in the following 12 months. Interestingly, over 35% are not sure or have no plans to upgrade while only 6% have already done so.

-Unified messaging adoption will increase
Forty-three percent of organizations have no plans to deploy unified messaging while 16% have already done so. About 26% will implement unified messaging capabilities within the next 24 months while about 15% see deployment between two and four years out.


Contents: 1 Executive Summary
2 Methodology and Overview
3 The Current State of the UK Messaging Market
4 Messaging Delivery Models
5 Messaging Migration Plans
6 Mobile Messaging Issues
7 Messaging Archiving Issues
8 Encrypted Messaging Issues
9 Messaging Vendor Issues

List of Figures
Importance of Various Initiatives By Q4/2008
“How well equipped is your organization in terms of policies, tools, etc to address your
regulatory, human resources and legal issues surrounding email?”
Estimated Cost Per Seat Per Month To Provide Messaging Capability
Confidence That Cost Estimates are Accurate
Growth in Total Messaging-Related Storage, Q4/2007 to Q4/2008
Minutes of Unplanned Messaging System Downtime Experienced During a Typical Month
Minutes of Planned Messaging System Downtime Experienced During a Typical Month
Current Status of Messaging Retention Policies
Current Status of Non-Messaging Document Retention Policies
Frequency With Which Email Policies Are Reviewed and/or Modified
Functions That Are (Or Would Be) Given Permission to Create, Modify or Delete Email Policies
Proportion of the Workforce That Uses Instant Messaging
Preferred Delivery Models for Archiving
Desirability of Various Delivery Models for Encryption Capabilities
Timing for a Planned Migration to a New Messaging System
Plans for Migrating to Exchange 2007
Timing for Deployment of Unified Messaging Capabilities
“How interested is your organization in integrating email with other information/data objects?”
Preferences for Messaging-Related Operating Systems
Organizations’ Willingness to Switch to Linux-Based Messaging Servers
Likelihood of Replacing the Current Backend Messaging Infrastructure With an Improved
System Based on the Preservation of Desktop Clients
Proportion of Workforce That Uses Mobile Devices
Mobile Device Platforms Supported, 2007 and 2008
Plans for Deploying an Email and/or Instant Messaging Archiving System
Reasons for Deploying an Archiving System
“Does your organization have a need to implement organization-specific policies for
compliance?”
Use of Mailbox Quotas
“How quickly do your end users expect messages to be retrieved from your organization’s message archive or backup system?”
“How quickly does your legal counsel expect messages to be retrieved from your
organization’s message archive or backup system?”
“How important is it to be able to perform data mining from your organization’s messaging system(s) and use it for knowledge management purposes?”
“How important is it to be able to restore data back into your email system from backup
tapes, PST files, etc for legal discovery purposes?”
“How concerned is your organization about the leakage of sensitive information via
approved and supported applications and communication channels?”
Types of Communication Traffic for Which it is Important to Have an Encryption Capability
Importance of Various Types of Encryption

List of Tables
Comparison of the UK, US and Canadian Economies
Problems in Managing Messaging Systems
Median, Non-Labour Costs per Seat Associated With Managing Corporate Messaging Systems
Comparison of End User Practices in North America and Europe
Delivery Models for Various Messaging-Related Capabilities
Desirability of Various Messaging Capabilities
Messaging Systems in Use Late 2007 and Late 2009
Mobile Telephony Carriers’ Estimated Revenues and Traffic, Q3/2007
Leading Anti-Spam Vendors in Use
Leading Anti-Virus Vendors in Use
Likelihood of Considering Various Messaging Vendors (a)
Likelihood of Considering Various Messaging Vendors (b)




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