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Cider/Perry in Germany

  • ID: 593847
  • July 2015
  • Region: Germany
  • 31 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

Cider/perry is a small niche product in Germany, because there is no tradition of the product in this country. Cider tends to be viewed as a type of beer although it is actually more similar to wine. This is a key problem in a beer-drinking country such as Germany, because consumers tend to prefer the distinct taste of beer. This makes cider seem unfavourable to most consumers.

The Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

CIDER/PERRY IN GERMANY

July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2009-2014
Table 2 Sales of Cider/Perry: Total Value 2009-2014
Table 3 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 4 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 17 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 18 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Executive Summary
Alcoholic Drinks Benefits From Fifa World Cup Euphoria
Consumers Display Growing Interest in Domestically-produced Alcoholic Drinks
Leading Brands and Private Label Lose Share To Artisanal Alternatives
Specialist Retailers Gain in Light of Premiumisation Trend
Demographic Changes and Growing Health Awareness Hamper Forecast Growth
Key Trends and Developments
Health and Eco Concerns Drive Demand for Regional, Artisanal Alcoholic Drinks
Distribution Shifts According To Changing Consumer Preferences
Seasonality and Fifa World Cup Bump Up Otherwise Declining Volume Sales
Key New Product Launches
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources

Note: Product cover images may vary from those shown

Bitburger Brauerei Th Simon GmbH
Brauerei C & A Veltins GmbH & Co KG
Eckes & Stock GmbH
Mast-Jägermeister AG
Oetker-Gruppe
Henkell & Söhnlein Sektkellereien KG
Brauerei Beck GmbH & Co
Krombacher Brauerei Bernhard Schadeberg GmbH & Co
Radeberger Gruppe KG
Interbrew Deutschland Vertriebs GmbH & Co KG
Oettinger Brauerei GmbH
Racke GmbH & Co, A
Warsteiner Brauerei Haus Cramer GmbH & Co KG

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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