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Cider/Perry in Germany Product Image

Cider/Perry in Germany

  • ID: 593847
  • September 2014
  • Region: Germany
  • 35 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

Cider/perry continued to grow in popularity in Germany in 2013 but remained a small niche overall. The key problem of cider/perry in Germany is that it tends to be viewed as a type of beer although it is actually more similar to wine. In a beer-drinking country such as Germany, this image is not very favourable as consumers – particularly males – tend to prefer the distinct taste of beer.

The Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

CIDER/PERRY IN GERMANY

September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2008-2013
Table 2 Sales of Cider/Perry: Total Value 2008-2013
Table 3 Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 4 Sales of Cider/Perry: % Total Value Growth 2008-2013
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
Table 17 Forecast Sales of Cider/Perry: Total Volume 2013-2018
Table 18 Forecast Sales of Cider/Perry: Total Value 2013-2018
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018
Berentzen-gruppe AG in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Berentzen-Gruppe AG: Key Facts
Summary 2 Berentzen-Gruppe AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Berentzen-Gruppe AG: Competitive Position 2013
Executive Summary
Demand for Alcoholic Drinks Continues To Decline Amid Growing Health Concerns
Premiumisation Trend Supports Turnover Sales
in A Fragmented Environment Breweries Continue To Lead Sales
Off-trade Remains Predominant Channel and Posts Better Performance
Alcoholic Drinks To Suffer Continued Declining Demand
Key Trends and Developments
Adverse Demographic Changes and A Growing Health Awareness Hurt Sales
Demand Shifts Away From Quantity Towards Quality
Premiumisation Trend Supports Sales Through Specialists
Key New Product Launches
Summary 4 Key New Product Developments 2013
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2013
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources

Bitburger Brauerei Th Simon GmbH
Brauerei C & A Veltins GmbH & Co KG
Eckes & Stock GmbH
Mast-Jägermeister AG
Oetker-Gruppe
Henkell & Söhnlein Sektkellereien KG
Brauerei Beck GmbH & Co
Krombacher Brauerei Bernhard Schadeberg GmbH & Co
Radeberger Gruppe KG
Interbrew Deutschland Vertriebs GmbH & Co KG
Oettinger Brauerei GmbH
Racke GmbH & Co, A
Warsteiner Brauerei Haus Cramer GmbH & Co KG

Note: Product cover images may vary from those shown

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