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Cider/Perry in Germany

  • ID: 593847
  • June 2016
  • Region: Germany
  • 37 Pages
  • Euromonitor International
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FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

With total volume sales of three million litres, which is only a fraction of the total alcoholic drinks market, cider/perry remains a niche product in Germany compared with other European countries. This is mainly due to the long tradition of beer as the primary alcoholic beverage in Germany. The main challenge for cider remains that it is still relatively unknown, and needs to improve its image in order to become a more natural choice for consumers in the off-trade channel.

The Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

CIDER/PERRY IN GERMANY

June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2010-2015
Table 2 Sales of Cider/Perry: Total Value 2010-2015
Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 17 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 18 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Kelterei Heil Ohg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Kelterei Heil OHG: Key Facts
Competitive Positioning
Summary 2 Kelterei Heil OHG: Competitive Position 2015
Executive Summary
Consumers' Focus on Health Has A Negative Impact on Alcoholic Drinks
the Emphasis on Traditional Brewing Style Appeals To German Beer Drinkers
in Light of the Premiumisation Trend, Spirits Sees Stronger Value Than Volume Growth
Branded Products Continue To Enter Discounters in Germany
Health Concerns and Sociodemographic Changes Negatively Impact Forecast Growth
Key Trends and Developments
Premiumisation Proves To Be A Defining Trend of 2015, and Offers Spirits Growth Potential for the Future
Non/low Alcohol Beverages See Strong Growth Across Multiple Categories
Discounters Expand by Listing Well-known Brands in Alcoholic Beverages
Key New Product Launches
Summary 3 Key New Product Developments 2015/2016
Market Background
Legislation
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 21 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 22 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 25 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 26 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 34 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 35 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 36 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Statistisches Bundesamt
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
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Bitburger Brauerei Th Simon GmbH
Brauerei C & A Veltins GmbH & Co KG
Eckes & Stock GmbH
Mast-Jägermeister AG
Oetker-Gruppe
Henkell & Söhnlein Sektkellereien KG
Brauerei Beck GmbH & Co
Krombacher Brauerei Bernhard Schadeberg GmbH & Co
Radeberger Gruppe KG
Interbrew Deutschland Vertriebs GmbH & Co KG
Oettinger Brauerei GmbH
Racke GmbH & Co, A
Warsteiner Brauerei Haus Cramer GmbH & Co KG

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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