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Cider/Perry in Germany Product Image

Cider/Perry in Germany

  • Published: November 2013
  • Region: Germany
  • 46 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Brauerei Beck GmbH & Co
  • Eckes & Stock GmbH
  • Mast-Jägermeister AG
  • Oetker-Gruppe
  • Oettinger Brauerei GmbH
  • Racke GmbH & Co, A
  • MORE

Cider represents an attractive product, especially for those consumers who do not like the bitter taste of beer. But although cider is gaining in popularity, especially amongst female consumers, and achieved considerable growth rates during the review period, it remains a niche category, with a relatively low level of volume sales.

The Cider/Perry in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CIDER/PERRY IN GERMANY

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2007-2012
Table 2 Sales of Cider/Perry: Total Value 2007-2012
Table 3 Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 4 Sales of Cider/Perry: % Total Value Growth 2007-2012
Table 5 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
Table 17 Forecast Sales of Cider/Perry: Total Volume 2012-2017
Table 18 Forecast Sales of Cider/Perry: Total Value 2012-2017
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017
Radeberger Gruppe Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Radeberger Gruppe KG: Key Facts
Summary 2 Radeberger Gruppe KG: Operational Indicators
Company Background
Production
Summary 3 Radeberger Gruppe KG: Production Statistics 2012
Competitive Positioning
Summary 4 Radeberger Gruppe KG: Competitive Position 2012
Executive Summary
Alcoholic Drinks Volume Sales in Germany Continue To Decline in 2012
Shift To Less Unhealthy Variants and Premiumisation Shape Demand in 2012
Market Remains Fragmented and Highly Competitive
On-trade Volume Sales Face Steeper Decline in 2012
Further Decline Inevitable in the Forecast Period
Key Trends and Developments
Economic Slowdown With Little Impact
the Market Goes "gaga" - New Colourful Trends and Lifestyle Changes
More Value for Our Money and Growing Price Polarisation
Key New Product Launches
Summary 5 Key New Product Developments 2011-2012
Specialist Retailer
Summary 6 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 7 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 27 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 37 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 40 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources

Bitburger Brauerei Th Simon GmbH
Brauerei C & A Veltins GmbH & Co KG
Eckes & Stock GmbH
Mast-Jägermeister AG
Oetker-Gruppe
Henkell & Söhnlein Sektkellereien KG
Brauerei Beck GmbH & Co
Krombacher Brauerei Bernhard Schadeberg GmbH & Co
Radeberger Gruppe KG
Interbrew Deutschland Vertriebs GmbH & Co KG
Oettinger Brauerei GmbH
Racke GmbH & Co, A
Warsteiner Brauerei Haus Cramer GmbH & Co KG

Note: Product cover images may vary from those shown

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