Contents:

DIY and Gardening in Brazil Euromonitor International October 2009 List of Contents and Tables Executive Summary Sales of DIY and Gardening Products See Rising Demand in Review Period Housing Boom and Rising Income Levels Stimulate Sales Gardening Products Continue Growing at A Faster Pace Than DIY Products Leading Construction Retailers Become More Competitive and Gain Market Share Sales Growth Expected To Slow Down in the Forecast Period Key Trends and Developments Brazilian Households Investing More on Their Homes Growing Housing Deficit Remains A Problem To Be Solved Housing Stimulus Package Expected But Still Needs To Be Defined Retailers Investing on Points of Sale To Gain Market Shares Brazilians Seeing A Growing Interest for Flowers and Gardening Market Data Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008 Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008 Table 3 DIY and Gardening Company Shares 2004-2008 Table 4 DIY and Gardening Brand Shares 2005-2008 Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008 Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013 Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013 Definitions DIY and Gardening DIY Building Materials Hardware Electrical Supplies Hand Tools and Accessories Power Tools and Accessories Paint/home Decorating Wall/floor/window Coverings Plumbing/heating/cooling Millwork/doors/windows Kitchen and Bath Products Other DIY Gardening Horticultural Goods Garden Structures Gardening Equipment Garden Care Other Gardening Barbecues Summary 1 Research Sources C&C Casa E Construção Ltda Strategic Direction Key Facts Summary 2 C&C Casa e Construção Ltda.: Key Facts Company Background Production Competitive Positioning Eternit SA Strategic Direction Key Facts Summary 3 Eternit SA: Key Facts Summary 4 Eternit SA: Operational Indicators Company Background Production Summary 5 Eternit SA: Production Statistics 2008 Competitive Positioning Summary 6 Eternit SA: Competitive Position 2008 Isla Sementes Ltda Strategic Direction Key Facts Summary 7 ISLA Sementes Ltda: Key Facts Company Background Production Summary 8 ISLA Sementes Ltda: Production Statistics 2008 Competitive Positioning Summary 9 ISLA Sementes Ltda: Competitive Position 2008 Peg E Faça SA Strategic Direction Key Facts Summary 10 Peg e Faça SA: Key Facts Company Background Production Competitive Positioning Votorantim Cimentos Ltda Strategic Direction Key Facts Summary 11 Votorantim Cimentos Ltda.: Key Facts Summary 12 Votorantim Cimentos Ltda.: Operational Indicators Company Background Production Competitive Positioning Summary 13 Votorantim Cimentos Ltda.: Competitive Position 2008 Headlines Trends Competitive Landscape Prospects New Product Developments Summary 14 New Product Launches 2007- 2008 Sector Data Table 8 Sales of DIY by Subsector: Value 2003-2008 Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008 Table 10 DIY Company Shares 2004-2008 Table 11 DIY Brand Shares 2005-2008 Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008 Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013 Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013 Headlines Trends Competitive Landscape Prospects New Product Developments Summary 15 New Product Launches 2007- 2008 Sector Data Table 15 Sales of Gardening by Subsector: Value 2003-2008 Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008 Table 17 Gardening Company Shares 2004-2008 Table 18 Gardening Brand Shares 2005-2008 Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008 Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013 Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013