In 2019, both growth and values sales in packaged food increased in Kazakhstan – a positive result that was due to several key factors. Firstly, an increase in living standards meant that many consumers had higher purchasing power, allowing them to spend more money on packaged foods, boosting value sales. Secondly, hygiene standards and environmental issues became increasingly important to consumers, encouraging them to reach for packaged goods, above unpackaged.
The author's Packaged Food in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Packaged Food in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Packaged Food in KazakhstanList of Contents and Tables
Executive Summary
Time-poor Consumers, Higher Living Standards and An Increase in Westernisation Boosts Results in 2019
Players Respond To the Growing Health and Wellness Trend, Boosting Sales Across Multiple Packaged Food Options
Foreign Manufacturers Benefit From Established Offerings, While Local Players Respond To the Taste Preferences of Consumers
Modern Grocery Retailers Are Increasing Share Year-on-year As Consumers Appreciate the High Service Levels and A Wide Variety of Goods
the Forecast Looks Bright for Packaged Food, Which Will Benefit From the Recovering Economy
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Distribution of Packaged Food by Format: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Sunflower Oil Benefits From Being A Traditional Favourite in Kazakhstan
the Health and Wellness Trend Sees Edible Oils Focusing on Their Health Benefits
Edible Oils Has A Growth Opportunity in Offering Premium Oils
Competitive Landscape
Price Promotions and Special Offers Boost Value Sales of Sunflower Oil
Domestic Manufacturers Feel the Pressure From Russian Edible Oils
There Is Opportunity for Both Private Label and New Taste Experiences To Grow Over the Forecast Period
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2014-2019
Table 19 Sales of Edible Oils by Category: Value 2014-2019
Table 20 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 21 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 23 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 24 Distribution of Edible Oils by Format: % Value 2014-2019
Table 25 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 26 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Headlines
Prospects
Busy Consumers Boost Sales for Ready Meals
Despite Strong Penetration, Value Sales for Frozen Ready Meals Were Moderate
Players Reinforce Their Health-positioning To Appeal To the Growing Health-conscious Consumers
Competitive Landscape
Competition Intensifies Between Domestic and Foreign Manufacturers As International Players Offer Diverse Options
There was Limited Product Development in 2019, But the Forecast Is Set To Focus on Convenient Packaging
Barriers for Development of Domestic Players in Dried and Chilled Ready Meals
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2014-2019
Table 30 Sales of Ready Meals by Category: Value 2014-2019
Table 31 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 32 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 34 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 35 Distribution of Ready Meals by Format: % Value 2014-2019
Table 36 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 37 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Reach for Sauces, Dressings and Condiments That Highlight Their Health Positionings
Sauces, Dressings and Condiments Respond To the Demands of Time-poor Consumers Through Offering Ready-to-eat Sauces
Consumers Have An Increased Interest in Culinary Options From Different Cultures
Competitive Landscape
Consumers Reach for Low-end and Mid-range Price Points, Focusing on Value for Money Above Premium Offerings
There Is A Wide Range of Players in Sauces, Dressings and Condiments, With No Dominant Offerings
Sauces, Dressing and Condiments Benefit From the Increase in Modern Grocery Retailers
Category Data
Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Headlines
Prospects
Time-poor Consumers Are Driving the Development of Soup
Soup Value Sales Has Competition From the Popularity of Traditional, Homemade Soups
Competitive Landscape
There Is An Opportunity for Private Label Development Over the Forecast Period
Soup Is Dominated by International Players, Who Implement Strategies for Soup To Be Consumed All Year Round
Soup Has Strong Advertising But Needs To Focus on Promoting Its Health and Wellness Benefits
Category Data
Table 51 Sales of Soup by Category: Volume 2014-2019
Table 52 Sales of Soup by Category: Value 2014-2019
Table 53 Sales of Soup by Category: % Volume Growth 2014-2019
Table 54 Sales of Soup by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Soup: % Value 2015-2019
Table 56 LBN Brand Shares of Soup: % Value 2016-2019
Table 57 Distribution of Soup by Format: % Value 2014-2019
Table 58 Forecast Sales of Soup by Category: Volume 2019-2024
Table 59 Forecast Sales of Soup by Category: Value 2019-2024
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 61 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Headlines
Prospects
Homemade Jams Keep Demand for Packaged Products Down
Smaller Packaging Became Popular in 2019, Benefiting From the Rise of Small Families, Students and People Living Alone
Honey Is the Fastest-growing Offering, As Consumers Switched From Unpackaged To Packaged Varieties
Competitive Landscape
A Lack of Advertising in Sweet Spreads Means Consumer Awareness Remains Lows
Sweet Spreads Is Highly Fragmented, With Few Products That Differentiate Themselves
Honey Has Become An Alternative Gift-option To Confectionary
Category Data
Table 62 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 63 Sales of Sweet Spreads by Category: Value 2014-2019
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 68 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Powder Special Baby Milk Formula Grows Thanks To Rising Allergy Concerns
Baby Food's Convenience Is Hard To Resist for Time-pressed Parents
Portable and Cost-effective, Stand-up Pouches Are Snapped Up by Parents
Competitive Landscape
Growing Health Trend Manifests in Increasingly In-depth Nutritional Claims
Local Players Remain in Internationals' Shadow
Mom-bloggers Can Promote Baby Food Effectively, While Modern Retailers Are Reshaping Distribution
Category Data
Table 73 Sales of Baby Food by Category: Volume 2014-2019
Table 74 Sales of Baby Food by Category: Value 2014-2019
Table 75 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 76 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Baby Food: % Value 2015-2019
Table 78 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 79 Distribution of Baby Food by Format: % Value 2014-2019
Table 80 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 81 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Stability and Traditional Preferences Characterise Butter and Spreads
Plastic Containers Beat Wrapped Paper for Convenience
Health and Wellness Trend Is A Slow Burner in Butter and Spreads
Competitive Landscape
Eurasian Foods Feels the Heat From Competitors, Though Advertising Remains Low-key
New Launches Can Align Well With Consumers' Health Considerations
Domestic and Russian Brands Benefit From Being Seen As Offering Quality and Value for Money
Category Data
Table 84 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 85 Sales of Butter and Spreads by Category: Value 2014-2019
Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 87 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 89 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 90 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 92 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Kazakhstan Slowly Softening To Cheese
Craft Cheese Is Sought As Consumers Become More Sophisticated in Their Preferences
Cheese Is Wrapped Up in the Convenience Trend
Competitive Landscape
New Product Development Is Plentiful As Cheese Is Far From Mature
Marketing Is Set To Heat Up As Consumer Interest Increases
Craft Cheese and Packaged Hard Cheese To Benefit From Greater Hygiene Standards
Category Data
Table 95 Sales of Cheese by Category: Volume 2014-2019
Table 96 Sales of Cheese by Category: Value 2014-2019
Table 97 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 98 Sales of Cheese by Category: % Value Growth 2014-2019
Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 100 NBO Company Shares of Cheese: % Value 2015-2019
Table 101 LBN Brand Shares of Cheese: % Value 2016-2019
Table 102 Distribution of Cheese by Format: % Value 2014-2019
Table 103 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 104 Forecast Sales of Cheese by Category: Value 2019-2024
Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Trend Turns Producers Green
Full Fat Milk Is An Enduring Favourite - and the Nutritionally Aware Want More
Milk Is Increasingly Fortified With Its Ingredients Becoming More Diverse
Competitive Landscape
Higher Standards Are Required of Producers
Affordability Is Key for Rising Popularity of Milk Alternatives, But Production May Be An Issue
Strong Marketing Mix Important Amidst High Competition
Category Data
Table 107 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 108 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 111 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 113 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Health-beneficial Claims Proliferate As More Consumers Scrutinise Ingredients
Yoghurt and Sour Milk Products Increasingly Seen As Snacks for Anywhere and Anytime
Varieties Now Offer Mental and Emotional Health Benefits
Competitive Landscape
Home-made Production on the Rise, While Innovation Is Abundant for Packaged Variants
Above- and Below-the-line Advertising Are Used Frequently by the Big Players
Transparent Production Can Earn Consumers' Respect and Interest
Category Data
Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Image for Other Dairy Spurs Growth Opportunities
Making Consumption Easier Appeals To Time-pressed Kazakhstanis
Local Delicacies for Children Feature Prominently in Chilled Snacks
Competitive Landscape
Having To Import Many Raw Ingredients Hinders Local Players
New Legal Obligation Could Turn Into An Opportunity
Main Categories Will See Impressive Levels of Innovation
Category Data
Table 129 Sales of Other Dairy by Category: Volume 2014-2019
Table 130 Sales of Other Dairy by Category: Value 2014-2019
Table 131 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 132 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 133 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 134 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 135 Distribution of Other Dairy by Format: % Value 2014-2019
Table 136 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 137 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Headlines
Prospects
Improving Purchasing Power and Lower Prices Rises Boost Sales Growth in 2019
Indulgence and Convenience Needs Are Driving Demand for Chocolate Confectionery
Boxed Assortments Have Competition From Boxed Sweet Biscuits, Which Have the Advantage of Newer Tastes and Lower Prices
Competitive Landscape
Mars Ooo Sustains Its Leadership Through Strong Advertising and Continual New Product Development
Rakhat Ao Is Set To Continue To Grow Thanks To Its Strong Brands and Ambitious Production Investment
New Launches Abound, With Mondelez Leading the Way With Eye-catching Oreo Flavours
Summary 2 Other Chocolate Confectionery by Product Type: 2019
Category Data
Table 140 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 141 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 144 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 147 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Gum Sales Are Gradually Improving Thanks To Lower Price Rises and New Product Launches, Though Remain in Decline
Increasing Competition From Other Functional and Indulgence Categories Is Likely To Keep Gum Sales Down
the Pouch Format's Convenience and Larger Size Appeals, But Gum Needs A Health-orientated Overhaul
Competitive Landscape
Orbit and Dirol Know How To Make Gum Consumers Stick To Them
Dentyne Ice and Ice Cubes Provide Premium Novelty, But Can Hope for No More Than Niche Status in A Category Dominated by Orbit and Dirol
Meloman Offers An Extra Source of Bubble Gum Distribution, Though Prices Are High
Category Data
Table 152 Sales of Gum by Category: Volume 2014-2019
Table 153 Sales of Gum by Category: Value 2014-2019
Table 154 Sales of Gum by Category: % Volume Growth 2014-2019
Table 155 Sales of Gum by Category: % Value Growth 2014-2019
Table 156 NBO Company Shares of Gum: % Value 2015-2019
Table 157 LBN Brand Shares of Gum: % Value 2016-2019
Table 158 Distribution of Gum by Format: % Value 2014-2019
Table 159 Forecast Sales of Gum by Category: Volume 2019-2024
Table 160 Forecast Sales of Gum by Category: Value 2019-2024
Table 161 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 162 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Headlines
Prospects
the Need for Indulgence and Pleasure Drives Sales
Health-orientated Offerings Are Likely To Feature More Prominently As Kazakhstanis Become More Mindful of What They Eat
Traditional Grocery Retailers Still Dominates Thanks To Outlet Ubiquity, But Modern Grocery Retailers Is Gaining Ground Through Wide Product Selection and Cost-savings
Competitive Landscape
Healthier Types of Sugar Confectionery Are Increasingly Appearing, Suggesting A Long-term Trend in the Category As Health-consciousness Rises
Yumearth May Have Started A Trend for Pouches Given Their Convenience
Domestic Products Are Favoured for Their Nostalgic Appeal, While More Quality-focused Launches Will Be Made As Consumers' Expectations Evolve
Summary 3 Other Sugar Confectionery by Product Type: 2019
Category Data
Table 163 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 164 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 168 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 170 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Varieties Increase in Line With Living Standards
Single Portion Ice Cream Is the Dominant Format As the Culture of Take-home Ice Cream Is Still Undeveloped
Almaty Ice Cream Festivals Boost the Category Thanks To Their Brand Exposure
Competitive Landscape
Shin-lain Leads Through Innovation and A Strong Local Appeal
Russian Brands Still Have A Strong Appeal Thanks To Their Tradition Among Older Locals
the Strengthening Convenience Trend Favours the Ice Cream Sandwich Format
Category Data
Table 175 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 176 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 177 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 178 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 179 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 180 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 181 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 182 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 183 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 184 Distribution of Ice Cream by Format: % Value 2014-2019
Table 185 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 186 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 187 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Headlines
Prospects
the Health and Wellness Trend Is Favouring Sales of Healthier Savoury Snacks, But Remains Limited in Overall Influence
Savoury Snacks Is A Category Primed for the Expanding Snacking Trend
Potato Chips and Vegetable, Pulse and Bread Chips Are the Main Growth Engines, Boosted by the Strong Rise of Modern Grocery Retailers
Competitive Landscape
Unusual Flavours Emerge To Keep Consumers Curious
Active Advertising and Interesting Marketing Campaigns Keep Brand Loyalty High, Reinforced by the Rise of Modern Grocery Retailers
the Male Consumer Group Is Increasingly Significant Thanks To Rise in Beer Drinking
Summary 4 Other Savoury Snacks by Product Type: 2019
Category Data
Table 189 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 190 Sales of Savoury Snacks by Category: Value 2014-2019
Table 191 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 192 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 193 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 194 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 195 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 196 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 197 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 198 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 199 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Single-portion Sweet Biscuits Become More Popular for Their Portability Among Busy Consumers Wanting To Eat on the Go
Packaged Sweet Biscuits Is Boosted by Growing Hygiene Standards and Active Product Promotion, While Snack Bars Increases in Line With Higher Purchasing Power and the Health Trend
Healthier Biscuits Are Leading Innovation As Consumers Consider Their Intake More Carefully
Competitive Landscape
Leader Kdv Group Is Set To Gain More Customers Through Low-cost Online Store, While Pladis Ltd Continues To Grow Thanks To A Wide Product Assortment
Mondelez's Range Has A Successful Balance of Indulgence and Health
Russian Brands Perform Well As Kazakhstanis View Them As Domestic Products
Category Data
Table 200 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 201 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 202 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 204 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 205 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 206 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 207 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 208 NBO Company Shares of Snack Bars: % Value 2015-2019
Table 209 LBN Brand Shares of Snack Bars: % Value 2016-2019
Table 210 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 211 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 212 Distribution of Snack Bars by Format: % Value 2014-2019
Table 213 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 214 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 215 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 216 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 217 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
There Is Growing Diversification Amongst Baked Goods As Consumers Are Increasingly Demanding Unique Taste Experiences
the Strong Tradition of Drinking Tea Boosts Sales of Baked Goods
Population Growth Supports Sales of Baked Goods
Competitive Landscape
Consumers Reach for Local Products Which Deliver on Freshness
Individual Bakeries and Pastry Shops Are Bringing Competition To Baked Goods
Private Label Grows Due To the Freshness and Range It Can Offer
Category Data
Table 218 Sales of Baked Goods by Category: Volume 2014-2019
Table 219 Sales of Baked Goods by Category: Value 2014-2019
Table 220 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 221 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 222 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 223 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 224 Distribution of Baked Goods by Format: % Value 2014-2019
Table 225 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 226 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 227 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 228 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Headlines
Prospects
the Growing Influence of Westernisation Boosts Sales for Breakfast Cereals As A Breakfast Choice
the Health and Wellness Trend Boosts Sales of Breakfast Cereals As Part of A Healthy Lifestyle
Hectic Lifestyles Support Sales of Breakfast Cereals As A Quick, Easy Meal Option
Competitive Landscape
Local Manufacturers Face Threats From International Players, As Well As Other Breakfast Options
the Growth of Modern Grocery Retailers Widens the Range of Breakfast Cereals Available
Players Have Launched Breakfast Cereal Options in Response To the Demands of the Time-poor Consumer
Category Data
Table 229 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 230 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 231 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 232 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 233 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 234 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 235 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 236 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 237 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 238 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 239 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Headlines
Prospects
the Growing Demand for Convenient and Easy Cooking Boosts Value Sales
Growing Health Awareness Hampers the Growth of Shelf Stable Products
Frozen Processed Potatoes Experiences Strong Growth, Thanks To the Ongoing Westernisation in Kazakhstan
Competitive Landscape
Modern Grocery Retailers Offer the Right Storage Conditions for Processed Fruits and Vegetables, Boosting Value Sales
There Is A Growth Opportunity for Frozen Processed Fruit and Vegetables Over the Forecast Period
Bonduelle Remains the Leading Player, As Competition Is Limited
Category Data
Table 240 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 241 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 242 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 243 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 244 NBO Company Shares of Processed Fruit and Vegetables: % Value
