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Ready Meals in Denmark
Euromonitor International, Dec 2010, Pages: 74
The growing demand for convenience and for premium and organic products helped to maintain retail volume and value growth in ready meals. However, as a result of the uncertainty surrounding the country’s economic performance, Danish consumers remained price sensitive and cautious about spending in general. In 2010, a significant number of consumers opted for lower-priced and discounted ready meals.
The Ready Meals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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