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Ready Meals in Denmark


Description: The growing demand for convenience and for premium and organic products helped to maintain retail volume and value growth in ready meals. However, as a result of the uncertainty surrounding the country’s economic performance, Danish consumers remained price sensitive and cautious about spending in general. In 2010, a significant number of consumers opted for lower-priced and discounted ready meals.

The Ready Meals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Ready Meals in Denmark
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Poor Sales Growth As Impact of Economic Downturn Continues
Polarisation Continues To Impact Sales
Leading Manufacturers Lose Out To Private Label Ranges
Discounters Benefit From Rising Price-sensitivity
Constant Value Sales Decline Forecast Due To Ongoing Economic Concerns
Key Trends and Developments
Recession Increases Polarisation
Discounters See Softening But Ongoing Good Growth
Health and Wellness Remains An Important Trend
Among Ethical Consumers Organic Trend Matures While Fairtrade Trend Emerges
Private Label Growth Remains Strong
Market Data
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 GBO Shares of Packaged Food 2005-2009
Table 6 NBO Shares of Packaged Food 2005-2009
Table 7 NBO Brand Shares of Packaged Food 2006-2009
Table 8 Penetration of Private Label by Category 2005-2009
Table 9 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 10 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 11 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 12 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 13 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Packaged Food by Category: Volume 2005-2010
Table 16 Sales of Packaged Food by Category: Value 2005-2010
Table 17 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 18 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 19 GBO Shares of Packaged Food 2005-2009
Table 20 NBO Shares of Packaged Food 2005-2009
Table 21 NBO Brand Shares of Packaged Food 2006-2009
Table 22 Penetration of Private Label by Category 2005-2009
Table 23 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 24 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 25 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 26 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Sales of Impulse and Indulgence Products by Category: Volume 2005-2010
Table 30 Sales of Impulse and Indulgence Products by Category: Value 2005-2010
Table 31 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2005-2010
Table 32 Sales of Impulse and Indulgence Products by Category: % Value Growth 2005-2010
Table 33 Company Shares of Impulse and Indulgence Products 2005-2009
Table 34 Brand Shares of Impulse and Indulgence Products 2006-2009
Table 35 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2010-2015
Table 36 Forecast Sales of Impulse and Indulgence Products by Category: Value 2010-2015
Table 37 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2010-2015
Table 38 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2010-2015
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 39 Sales of Nutrition/Staples by Category: Volume 2005-2010
Table 40 Sales of Nutrition/Staples by Category: Value 2005-2010
Table 41 Sales of Nutrition/Staples by Category: % Volume Growth 2005-2010
Table 42 Sales of Nutrition/Staples by Category: % Value Growth 2005-2010
Table 43 Company Shares of Nutrition/Staples 2005-2009
Table 44 Brand Shares of Nutrition/Staples 2006-2009
Table 45 Forecast Sales of Nutrition/Staples by Category: Volume 2010-2015
Table 46 Forecast Sales of Nutrition/Staples by Category: Value 2010-2015
Table 47 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2010-2015
Table 48 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2010-2015
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Sales of Meal Solutions by Category: Volume 2005-2010
Table 50 Sales of Meal Solutions by Category: Value 2005-2010
Table 51 Sales of Meal Solutions by Category: % Volume Growth 2005-2010
Table 52 Sales of Meal Solutions by Category: % Value Growth 2005-2010
Table 53 Company Shares of Meal Solutions 2005-2009
Table 54 Brand Shares of Meal Solutions 2006-2009
Table 55 Forecast Sales of Meal Solutions by Category: Volume 2010-2015
Table 56 Forecast Sales of Meal Solutions by Category: Value 2010-2015
Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2010-2015
Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2010-2015
Definitions
Summary 1 Research Sources
Daloon A/S
Strategic Direction
Key Facts
Summary 2 Daloon A/S: Key Facts
Summary 3 Daloon A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Findus Danmark A/S
Strategic Direction
Key Facts
Summary 4 Findus Danmark A/S: Key Facts
Summary 5 Findus Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Flensted A/S
Strategic Direction
Key Facts
Summary 6 Flensted A/S: Key Facts
Summary 7 Flensted A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Kohberg Brød A/S
Strategic Direction
Key Facts
Summary 8 Kohberg Brød A/S: Key Facts
Summary 9 Kohberg Brød A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Kohberg Brød A/S: Competitive Position 2009
Mejerigaarden A/S
Strategic Direction
Key Facts
Summary 11 Mejerigaarden A/S: Key Facts
Summary 12 Mejerigaarden A/S: Operational Indicators
Company Background
Production
Summary 13 Mejerigaarden A/S: PRODUCTION Statistics 2009
Competitive Positioning
Summary 14 Mejerigaarden A/S: Competitive Position 2009
Royal Greenland A/S
Key Facts
Summary 15 Royal Greenland A/S: Key Facts
Summary 16 Royal Greenland A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Royal Greenland A/S: Competitive Position 2009
Scandic Food A/S
Strategic Direction
Key Facts
Summary 18 Scandic Food A/S: Key Facts
Summary 19 Scandic Food A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Scandic Food: Competitive Position 2009
Toms Gruppen A/S
Strategic Direction
Summary 21 Toms Gruppen A/S: Key Facts
Summary 22 Toms Gruppen A/S: Operational Indicators
Company Background
Production
Summary 23 Toms Gruppen A/S: PRODUCTION Statistics 2009
Competitive Positioning
Summary 24 Toms Gruppen A/S: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 59 Sales of Ready Meals by Category: Volume 2005-2010
Table 60 Sales of Ready Meals by Category: Value 2005-2010
Table 61 Sales of Ready Meals by Category: % Volume Growth 2005-2010
Table 62 Sales of Ready Meals by Category: % Value Growth 2005-2010
Table 63 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2010
Table 64 Chilled Ready Meals % Breakdown by Ethnicity 2005-2010
Table 65 Ready Meals Company Shares 2005-2009
Table 66 Ready Meals Brand Shares 2006-2009
Table 67 Sales of Ready Meals by Distribution Format: % Analysis 2005-2010
Table 68 Forecast Sales of Ready Meals by Category: Volume 2010-2015
Table 69 Forecast Sales of Ready Meals by Category: Value 2010-2015
Table 70 Forecast Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 71 Forecast Sales of Ready Meals by Category: % Value Growth 2010-2015




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