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Spirits in Denmark Product Image

Spirits in Denmark

  • Published: August 2013
  • Region: Denmark
  • 49 Pages
  • Euromonitor International

FEATURED COMPANIES

  • Chris Wine A/S
  • GourmetBryggeriet A/S
  • Hans Just A/S
  • Harboes Bryggeri A/S
  • Royal Unibrew A/S
  • Taster Wine A/S
  • MORE

Tax increases on cider/perry, beer and wine boosted spirits sales in 2011 and 2012. The category recorded 8% volume growth over the two years combined. Following a tax increase imposed in August 2010 due to concerns over binge drinking among Danish youngsters, cider/perry unit prices increased by 53% in the off-trade in 2011. As a result, a large section of cider/perry’s predominantly under 30’s consumer target group, which has a proportionally higher share of female drinkers and is less keen...

The Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution READ MORE >

SPIRITS IN DENMARK

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2012
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2007-2012
Table 2 Sales of Spirits by Category: Total Value 2007-2012
Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
Table 24 Production, Imports and Exports of Rum: Total Volume 2006-2011
Table 25 Production, Imports and Exports of Tequila: Total Volume 2006-2011
Table 26 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
Table 27 Production, Imports and Exports of Gin: Total Volume 2006-2011
Table 28 Production, Imports and Exports of Vodka: Total Volume 2006-2011
Table 29 Forecast Sales of Spirits by Category: Total Volume 2012-2017
Table 30 Forecast Sales of Spirits by Category: Total Value 2012-2017
Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Cult A/S in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 2 Cult A/S: Key Facts
Summary 3 Cult A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Cult A/S: Competitive Position 2012
Just A/s, Hans in Alcoholic Drinks (denmark)
Strategic Direction
Key Facts
Summary 5 Hans Just A/S: Key Facts
Summary 6 Hans Just Group A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hans Just A/S: Competitive Position 2012
Executive Summary
Danish Alcoholic Drinks Consumption Remains in Decline
More Than A Third of Beers Consumed in Denmark Are Bought in Germany
Consumer Preferences Are Changing Away From Beer
On-trade Sales in Recovery
Alcoholic Drinks Sales To Stabilise With Economic Recovery
Key Trends and Developments
Danish Alcohol Consumption Is in Decline
Increasing Feminisation of Younger Danes' Preferences in Alcoholic Drinks
Cross-border Trade Is Becoming Routine
Younger and Female Consumers Remain the Key Challenge for Beer Manufacturers
Summary 8 Key New Product Developments 2012-2013
Specialist Retailers Lose Sales To Grocery Retailers
Summary 9 Leading Specialist Retailers 2012
No Merger and Acquisition Activity, Companies Waiting for Transparency
Market Background
Legislation
Table 33 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 34 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 35 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 36 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 37 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 38 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 39 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 40 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 41 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 42 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 43 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 46 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 47 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 48 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 11 Research Sources

Chris Wine A/S
Harboes Bryggeri A/S
Hans Just A/S
Royal Unibrew A/S
GourmetBryggeriet A/S
Taster Wine A/S

Note: Product cover images may vary from those shown

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