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Spirits in Denmark

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    Report

  • 32 Pages
  • June 2023
  • Region: Denmark
  • Euromonitor International
  • ID: 594118
On-trade spirits sales continued to see strong growth in 2022, while off-trade sales saw moderate growth, with a boost in the on-trade driven by the lifting of all COVID-19 restrictions in February 2022. However, the uncertainty brought on by the economic downturn and the war in Ukraine caused some consumers to be more careful about spending money in the off-trade. This saw many migrating to cheaper standard spirits, where they might have previously purchased a more premium brand.

The analyst's Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPIRITS IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Economic uncertainty and the opening of the on-trade challenges off-trade growth
  • Craft spirit players innovate, widening availability and boosting sales
  • Gin and non-alcoholic spirits appeal to Millennials and Generation Z consumers
PROSPECTS AND OPPORTUNITIES
  • The rising cocktail trend leads consumers to experiment with various tastes and flavours
  • Non-alcoholic options continue to rise, aligning with consumers growing demands
  • Organic gin set to flourish across the forecast period
  • CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2022
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 2 Sales of Spirits by Category: Total Value 2017-2022
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN DENMARK
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 2 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 3 Taxation and Duty Levies on Alcoholic Drinks 202
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 33 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 4 Research Sources