+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Tobacco in Switzerland

  • PDF Icon

    Report

  • 62 Pages
  • July 2023
  • Region: Switzerland
  • Euromonitor International
  • ID: 594162
After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active population returned to the office at least part-time, this also contributed to reducing the number of smoking occasions. In addition, illicit trade rose again due to more cross-border movement, which hampered sales of licit cigarettes.

The analyst's Tobacco in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN SWITZERLAND
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Flavoured tobacco product ban
  • Vapour products
  • PRODUCTION/IMPORTS/EXPORTS
  • MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research
CIGARETTES IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Another year of decline for cigarettes in 2022
  • Minimal new product development, despite the relaunch of a traditional brand
  • Competitive landscape and legislative environment
PROSPECTS AND OPPORTUNITIES
  • Future performance and the enforcement of new legislation
  • Competition from reduced risk products will put pressure on cigarettes
  • Tighter legislation demanded by tobacco control associations
  • TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022 (example for the most popular brand at CHF9)
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples 2022
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigars and cigarillos sees a resilient performance
  • Moderate growth for fine cut tobacco
  • Pipe tobacco faces stagnation
PROSPECTS AND OPPORTUNITIES
  • Future performance, and impact of advertising ban
  • Price polarisation expected in fine cut tobacco
  • Restricted distribution and promotional activities amidst tightening of legislation
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN SWITZERLANDKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heated tobacco and closed system single-use e-vapour products increase strongly
  • Swedish-style snus and nicotine pouches make gains
  • New product developments and the competitive environment
PROSPECTS AND OPPORTUNITIES
  • Growth set to continue to be driven by new products and greater consumer adoption
  • Future tax on e-vapour products, and legal uncertainty regarding closed system single-use products
  • Hemp and CBD products, and e-commerce strategies
  • CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 60 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 61 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 62 Sales of Heated Tobacco: Volume 2017-2022
  • Table 63 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 64 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 70 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 73 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 74 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 77 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 79 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 81 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 82 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 83 Distribution of Tobacco Heating Devices by Format: % Volume 2017-2022
  • Table 84 Distribution of Heated Tobacco by Format: % Volume 2017-2022
  • Table 85 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 86 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 88 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 89 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 90 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 91 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 92 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 93 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 94 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 95 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 96 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027