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Tobacco in Taiwan

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    Report

  • 45 Pages
  • June 2023
  • Region: Taiwan
  • Euromonitor International
  • ID: 594163
In January 2023, the Legislative Yuan passed the third reading of the most anticipated amendment of the Tobacco Hazard Prevention Act. The amendment includes raising the smoking age to 20 years of age, increasing the proportion of warning pictures and texts on tobacco products, completely prohibiting e-cigarettes and flavoured tobacco products, regulating heated tobacco, and expanding the scope of smoking bans in public areas, including schools and institutions.

The analyst's Tobacco in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN TAIWAN
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
  • PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Marginal decline in cigarettes volume sales
  • Flavoured cigarettes are banned under new law
  • Female demographic more likely to stick with cigarettes
PROSPECTS AND OPPORTUNITIES
  • Cigarette prices likely to rise in Taiwan
  • Cigarette companies shifting focus to heated tobacco
  • Illicit trade likely to grow following new laws
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Cigars and cigarillos enjoy strong retail volume and value growth
  • Social media provides a channel for consumers to educate themselves
  • Cigar culture develops alongside expansion of cigar lounges
PROSPECTS AND OPPORTUNITIES
  • New legislation bans sale of flavoured cigarillos
  • Cigar culture to gain traction in Taiwan
  • Regulation amendments could restrict consumption occasions
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN TAIWANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • E-cigarette sees rebound in value growth ahead of complete ban in 2023
  • Heated tobacco enjoys double-digit growth in 2022
  • E-vapour products gained mainstream appeal
PROSPECTS AND OPPORTUNITIES
  • E-vapour products face long-term ban
  • Heated tobacco faces legislative challenges
  • Competitive stakes are higher in heated tobacco
CATEGORY INDICATORS
  • Table 50 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 51 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 52 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 53 Sales of Heated Tobacco: Volume 2017-2022
  • Table 54 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 57 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 58 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 59 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 60 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 61 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 62 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 63 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 64 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 65 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027